Pureology Hydrate Hair Treatment Mask for Dry or Color-Treated Hair, 6.8 oz — Deep Conditioning, Color-Protecting Hydration

Pureology Hydrate Hair Treatment Mask is a rich, deep-conditioning mask that delivers intense moisture, instant detangling, and long-lasting shine for dry or color-treated hair.

Designed to restore softness without weighing hair down, this treatment combines concentrated hydration with color-protecting technology. A refreshing citrus, patchouli, and lavender scent makes application pleasant while the Antifade Complex helps preserve salon color. The formula targets dryness, roughness, and tangles to leave hair smoother and more manageable after a single use.

How quickly will I notice softer, more manageable hair?

Most users report improved softness and easier comb-through immediately after rinsing the mask. The concentrated conditioning agents work to smooth the hair cuticle and reduce friction, so detangling takes less time and styling becomes simpler.

• Instant detangling right after first use
• Visible shine and smoother strands
• Lightweight finish that won’t feel greasy

How long does the hydration last, and how often should I use it?

The formula is designed to provide extended hydration for up to 72 hours under normal conditions, helping hair feel softer between washes. Use the mask once or twice weekly depending on your level of dryness and color maintenance routine.

• Up to 72 hours of advanced hydration
• Use weekly for maintenance, twice weekly for intense repair
• Works well alongside regular Pureology shampoo and conditioner

Will this mask protect my hair color while conditioning?

Yes — the treatment contains an Antifade Complex formulated to help shield color molecules from fading during routine styling and washes. It moisturizes without stripping hair, helping maintain tone and vibrancy for longer.

• Formulated specifically for color-treated hair
• Helps preserve color vibrancy and reduce fading
• Adds shine that enhances color depth

Can I use this on fine or oily roots without weighing hair down?

The mask is crafted to deliver rich hydration yet leave a lightweight feel when used correctly. Apply mainly to mid-lengths and ends if you’re prone to oily roots, or use a smaller amount distributed through finer hair to avoid heaviness.

• Lightweight formulation for visible shine without heaviness
• Targeted application recommended for fine hair
• Improves bounciness and manageability

Who is this for: Pureology Hydrate Hair Treatment Mask is best suited for anyone with dry, thirsty, or color-treated hair who wants intense moisture and easier styling. It’s ideal for salon-colored hair needing extra protection, those looking to smooth and detangle damaged lengths, or anyone who prefers a fragrant, non-greasy treatment that boosts shine and softness.

Key features:

• Up to 72 hours of advanced hydration
• Superior detangling and manageability
• Lightweight feel with visible shine
• All-day softness and bounciness
• Formulated with Antifade Complex for color protection

Ingredients

1218499PR6 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • TARTARIC ACID • PARFUM / FRAGRANCE • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL • BUTYLENE GLYCOL • PANTHENOL • CARVONE • GERANIOL • LIMONENE • CITRUS AURANTIUM PEEL OIL • HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT • POGOSTEMON CABLIN OIL • BETA-CARYOPHYLLENE • GERANYL ACETATE • LAVANDULA OIL/EXTRACT • ETHYLHEXYL SALICYLATE • CITRUS LIMON PEEL OIL • CITRIC ACID • CI 17200 / RED 33 • CI 42090 / BLUE 1 (F.I.L. N70064125/1).