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Pureology
Pureology Hydrate Shampoo for Dry & Color-Treated Hair, Vegan Sulfate-Free Moisturizing Cleanse
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Why customers choose Origin Beauty
Pureology Hydrate Shampoo is a sulfate-free, vegan salon-quality shampoo that delivers deep moisture and protects color for dry, color-treated medium to thick hair.
Formulated to replenish and soften thirsty strands without stripping dye, this creamy cleanser combines rose extract, green tea, and Pureology’s Antifade Complex® to lock in hydration and extend color brilliance. The ZeroSulfate formula gently lifts dirt and build-up while maintaining natural oils, so hair feels smoother and looks shinier from the first use. When paired with the Hydrate Conditioner, the system boosts moisture and eases detangling for a noticeably healthier finish.
How does this shampoo hydrate color-treated hair?
Pureology Hydrate Shampoo focuses on restoring moisture balance and reducing surface roughness that makes dyed hair look dull. Its rich, creamy texture coats the hair fiber to help reduce friction and protect color molecules from premature fading.
- Contains rose extract and green tea to nourish and add shine.
- Antifade Complex® helps preserve color vibrancy wash after wash.
- ZeroSulfate cleansing to avoid stripping essential oils or pigment.
- Salon-grade emollients smooth the cuticle for softer touch and light-reflective shine.
Will this shampoo make detangling and styling easier?
Yes. The formula improves manageability by smoothing strands and reducing knots, so combing after the shower is less damaging and quicker. Users report markedly easier detangling, especially when used with the matching conditioner.
- Provides up to 93% easier detangling when used as a system.
- Creamy lather reduces friction during rinsing and combing.
- Supports smoother blow-drying and styling with less breakage.
Is this shampoo suitable for my hair type and routine?
It’s crafted for medium to thick dry or color-treated hair but can benefit anyone seeking extra moisture and color protection. Because it’s sulfate-free and vegan, it fits into gentle-care and clean-beauty routines without harsh surfactants or animal-derived ingredients.
- Recommended for medium to thick textures and chemically treated hair.
- Safe for regular use to maintain hydration and vibrancy.
- Free from sulfates, parabens, and mineral oils for a milder cleanse.
How should I use Pureology Hydrate Shampoo for best results?
Apply a small amount to wet hair and massage into the scalp, working the lather through to the ends before rinsing thoroughly. For maximum hydration and color care, follow with Pureology Hydrate Conditioner and use the full Hydrate system as part of your regular wash routine.
- Use a dime-sized amount for most lengths; adjust for thicker or longer hair.
- Massage gently to activate the creamy lather and distribute moisture.
- Pair with Hydrate Conditioner or mask for 3x more moisture in one use.
Who is this for: Pureology Hydrate Shampoo is ideal for anyone with dry, brittle, or color-treated hair seeking a gentle but effective cleanser that restores softness and preserves color. It’s especially suited to medium and thick hair textures, salon-lovers wanting professional-grade results at home, and those who prefer vegan, sulfate-free haircare that supports long-lasting shine and manageability.
Ingredients
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT
FAQ
Q: Is Pureology Hydrate Shampoo sulfate-free?
A: Yes, it uses a ZeroSulfate formula designed to gently cleanse without stripping color or natural oils.
Q: Can I use this on fine hair or only medium to thick hair?
A: It’s formulated for medium to thick hair, but fine hair can use it sparingly if extra hydration is needed.
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