Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan & Sulfate-Free

Pureology Mess It Up Texture Paste is a vegan, sulfate-free styling paste that delivers medium hold, soft texture, and natural shine while protecting color-treated hair.

This lightweight paste is formulated specifically for color-treated hair, pairing flexible control with conditioning ingredients that help preserve color vibrancy. Infused with Pureology’s Antifade Complex®, sunflower seed UV filter, vegetable protein, and vitamin E, it styles without drying or dulling color. The scent profile blends tuberose, almond milk, and cedarwood for a salon-fresh finish.

How does Mess It Up give texture without damaging color?

The formula focuses on non-drying, color-safe ingredients so you get texture and pliability without stripping pigments. Antifade Complex® and UV-filtering sunflower seed oil work together to reduce color fade from styling and environmental exposure.

• Antifade Complex® to support color retention
• Sunflower seed UV filter to defend against sun-related fading
• Vegetable protein and vitamin E to condition while styling
• Sulfate- and paraben-free base to avoid harsh surfactants

How strong is the hold and what finish can I expect?

Mess It Up delivers a medium, flexible hold that lets you reshape hair throughout the day without stiffness. The finish reads as soft texture with a subtle, natural shine rather than a crunchy or greasy look.

• Medium hold for everyday reworking
• Soft, touchable texture—not hard or brittle
• Natural-looking shine to enhance color depth
• Works on short to medium-length styles for definition

How do I use this paste for best results?

Warm a pea- to dime-size amount between your palms and work through dry or damp hair starting at the ends and moving toward roots. Add more sparingly to build hold; it’s easy to layer without weight or residue.

• Apply to damp hair for light definition and separation
• Apply to dry hair for textured finish and hold
• Layer in small amounts to avoid overloading the hair
• Rework with fingers during the day for flexible style updates

What makes this paste a clean, salon-grade choice?

Pureology’s formula aligns with professional color care standards: it’s 100% vegan and free from sulfates, parabens, mineral oil, and animal-derived ingredients. The blend is designed to provide dual benefits—styling performance plus color protection—so you don’t sacrifice one for the other.

• 100% vegan formulation with no animal testing
• ZeroSulfate® approach preserves treated hair integrity
• Patented Antifade Complex® built into every formula
• Salon-quality scent profile for a premium experience

Who is this for? Pureology Mess It Up Texture Paste is ideal for anyone with color-treated hair who wants pliable control, soft texture, and a subtle shine without compromising color longevity. It suits short to medium styles, those who rework hair throughout the day, and consumers seeking professional, vegan, sulfate-free styling options.

• B08999ZPGF

Ingredients

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID