Pureology Pure Volume Shampoo for Fine Color-Treated Hair — 1.7 fl oz, Sulfate-Free Lightweight Lift

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, flat, color-treated hair to restore body, movement, and shine.

Designed for hair that needs a boost without sacrificing color longevity, this compact 1.7 fl oz bottle combines plant-derived actives with Pureology's Antifade Complex® to clarify the scalp, add lift at the roots, and preserve dyed hair. The vegan formulation avoids sulfates, parabens, mineral oil, and animal-derived ingredients while using UV-filtering sunflower seed and vitamin E to help protect color from environmental stressors. A refreshing aromatherapy blend of pink grapefruit, wild rose, and cedarwood leaves hair smelling bright and clean.

How does this shampoo add volume without weighing hair down?

This shampoo uses a lightweight lifting formula and targeted proteins that swell and support fine strands, creating the perception of thicker hair and increased movement. It cleanses thoroughly to remove residue that can flatten roots while leaving a soft feel rather than heavy buildup.

• Wheat protein adds structure to individual strands for fuller-looking hair.
• Gentle clarifiers remove oil and styling buildup to lift hair at the root.
• Lightweight base formula prevents coating or heaviness on fine hair.

Will it protect my hair color while increasing body?

Yes — Pureology infuses its patented Antifade Complex® and UV-filtering sunflower seed extract into the formula to help maintain dye vibrancy. Antioxidant vitamin E helps shield hair from environmental factors that can accelerate color fade.

• Antifade Complex® reduces color loss from washing and styling.
• Sunflower seed extract acts as a UV filter to defend against sun-related fading.
• Vitamin E provides antioxidant support for longer-lasting shine.

How should I use this shampoo for best results?

For optimal lift and cleanliness, apply a small amount to wet hair and focus on the scalp to remove residue first; work the lather through to the ends. Rinse and repeat if needed, then follow with a volumizing conditioner or lightweight conditioner to keep lengths manageable without flattening roots.

• Apply a dime-sized amount to wet hair, concentrate on the scalp.
• Massage to create a lather, then rinse and repeat for extra cleansing.
• Follow with Pure Volume Conditioner or a lightweight conditioner from Pureology.

Is this product safe for my salon-colored hair and my values?

Formulated with color-treated hair in mind, this shampoo is vegan and free from sulfates, parabens, mineral oil, and animal testing, aligning with cruelty-conscious preferences while being gentle on salon color. It’s suitable for routine use on dyed hair needing lift and clarity.

• 100% vegan formulation with no animal-derived ingredients.
• ZeroSulfate® approach prevents harsh stripping of hair color.
• Cruelty-free development and professional-grade performance.

Who this is for: Pureology Pure Volume Shampoo is intended for people with fine, flat, or limp hair who want noticeable root lift and natural movement without compromising color vibrancy. It also suits anyone with color-treated hair seeking a lightweight, salon-grade clarifying shampoo that supports ethical ingredient choices and UV protection. Ideal for daily or regular use when paired with a matching volumizing conditioner for best results.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE