Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 33.8 fl oz, Sulfate-Free Lightweight Lift

Pureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo formulated to lift fine, flat, color-treated hair and restore body and natural movement while protecting color.

Designed for hair that needs a boost without stripping color, Pureology Pure Volume Shampoo combines volumizing botanicals with Pureology’s color-safe technology. The formula is vegan and free of sulfates, parabens, mineral oil and animal-derived ingredients, and it includes antioxidants and UV-filtering sunflower seed extract to help maintain shine and vibrancy. It’s meant to clarify at the roots and add weightless body across the lengths so hair looks fuller and moves more naturally.

How does this shampoo create lift for fine, flat hair?

This shampoo uses lightweight lifting ingredients to increase body at the root and throughout the hair shaft without heavy silicones or oils. It cleanses buildup that can weigh hair down, then deposits volumizing actives for fuller-feeling strands.

• Wheat protein adds temporary plump and texture to the hair fiber.
• Eucalyptus leaf extract targets the scalp to refresh and support a healthy-looking foundation for hair.
• Clarifying properties remove excess oils and product residue so roots can lift.

Will Pure Volume Shampoo protect my salon color?

Yes — the shampoo is formulated with Pureology’s color-care complex and antioxidant ingredients that help preserve color tone and shine when used as part of a color-safe routine. It cleanses gently so color molecules are less likely to be stripped away compared with harsh sulfates.

• Patented Antifade Complex® works to support longer-lasting color payoff.
• Sunflower seed extract and vitamin E provide antioxidant and UV-filtering support.
• Sulfate-free cleansing minimizes aggressive color fade from harsh surfactants.

How should I use it for best volumizing results?

Apply the shampoo to wet hair focusing at the scalp, emulsify to create a lather, and work the product down to ends. For a deeper cleanse or more lift, repeat the wash; follow with a lighter-weight volumizing conditioner to maintain body.

• Use a dime-sized amount for short hair, more for longer hair; concentrate on the scalp.
• Rinse thoroughly and repeat if hair feels weighed down or has heavy product buildup.
• Pair with Pureology Pure Volume Conditioner for balanced moisture and extra lift.

Is this formula safe for everyday use and all hair types?

The formula is gentle enough for regular use, especially on color-treated hair, but it is optimized for fine or flat hair that needs volume. People with very dry, coarse, or chemically textured hair may prefer a richer cleansing and conditioning system.

• 100% vegan and free from sulfates, parabens, and mineral oils.
• Suitable for color-treated hair and formulated to be non-stripping.
• Works best for fine to medium textures seeking lift and lightweight movement.

Who this is for: Pureology Pure Volume Shampoo is for anyone with color-treated, fine, or flat hair who wants a weightless boost in body and movement while protecting hair color. If you need a gentle clarifying cleanse that won’t dull color, or you’re aiming to restore bounce without heavy residues, this shampoo is designed to give visible lift and manageable texture. For added hydration and detangling, use the matching Pure Volume Conditioner after shampooing.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE