Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Lightweight Volume & Color Protection

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser designed to boost body and movement in fine, flat, color-treated hair while protecting color vibrancy. Pure Volume combines volumizing Wheat Protein, energizing Eucalyptus Leaf Extract and a fragrant blend of Pink Grapefruit, Wild Rose and Cedarwood to lift hair without stripping color. Formulated by Pureology — a professional color-care brand with vegan, ZeroSulfate® formulas — this shampoo also includes Pureology's Antifade Complex plus UV-filtering Sunflower Seed and Vitamin E to help preserve shine and minimize environmental fading.

How will this shampoo add lift to flat, fine hair?

The formula is engineered to add noticeable root lift and all-over body without weighing fine strands down. Lightweight surfactants gently cleanse the scalp so hair can hold shape, while Wheat Protein helps thicken each strand for fuller-looking results.

• Wheat Protein to increase strand thickness and body
• Lightweight cleansing agents that avoid buildup
• Instructions: apply at scalp, emulsify, rinse, repeat for deeper cleansing

Is Pure Volume safe for color-treated hair?

Yes — Pure Volume is specifically made for color-treated hair. The Antifade Complex and antioxidant-rich ingredients help protect color molecules, while the sulfate-free formula avoids harsh stripping that can dull dyed hair.

• Antifade Complex to help maintain color payoff
• Sunflower Seed UV filter and Vitamin E to fight environmental fading
• Free from sulfates, parabens, mineral oil and animal-derived ingredients

How should I use this shampoo for best results?

Work a small, dime-sized amount into wet hair concentrating on the scalp, rinse, and repeat if needed to remove buildup. Follow with Pure Volume Conditioner for enhanced body and detangling, and style as desired for added lift at the roots.

• Apply to wet hair, lather at the scalp, work through to ends
• Rinse thoroughly; repeat for heavier product or oil buildup
• Pair with Pure Volume Conditioner to finish shaping and detangling

What sensory experience will I notice when using it?

The shampoo produces a soft, airy lather and leaves hair with natural movement rather than crunchiness. The aromatherapy-inspired scent blends bright grapefruit top notes with floral rose and grounding cedarwood for a salon-like fragrance that lingers subtly.

• Soft, lightweight foam that rinses clean
• Fresh, layered scent for an elevated wash routine
• Leaves hair touchable with increased flexibility and shine

Who is this for Pure Volume Shampoo is targeted at anyone with fine, limp or flat hair seeking more body while preserving salon color. It’s an excellent option for people who want a professional, vegan, sulfate-free shampoo that lifts roots and adds movement without compromising color or creating stiffness. If you regularly color treat your hair, prefer cruelty-free formulations, and aim for natural-looking fullness with lightweight hold, this shampoo fits into a color-care routine as a daily or regular-use volumizing cleanser.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE

FAQ

Q: Is Pureology Pure Volume Shampoo safe for daily use on color-treated hair?

A: Yes. It’s sulfate-free and formulated to protect color; use daily or as needed depending on your scalp and styling products.

Q: Will this shampoo weigh down my thin hair?

A: No. The lightweight formula and Wheat Protein add body without heavy residue, keeping hair airy and flexible.