Pureology Purple Shampoo for Blonde & Lightened Color-Treated Hair, 1.7 fl oz — Sulfate-Free Strengthening

Pureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing shampoo that tones brassy blonde and lightened hair while strengthening fragile, color-treated strands.

This concentrated 1.7 fl oz formula combines purple toning pigments with Pureology’s AntifadeComplex, Keravis plant-based protein and antioxidant Astaxanthin to neutralize yellow/orange brass and reinforce damaged hair. Designed for salon-level color care, the shampoo works as part of a routine with the matching Strength Cure Blonde Conditioner to maintain brightness, reduce breakage and extend the life of lightened or grey hair between salon visits.

How does this shampoo neutralize brassiness without stripping color?

The product uses blue-based purple pigments that temporarily deposit color to counteract warm yellow and orange tones, while its ZeroSulfate base avoids harsh stripping. The AntifadeComplex helps lock in color-longevity so toning effects last through multiple washes.

• Deep purple pigments target yellow/orange refracted tones
• ZeroSulfate formulation cleans without removing color molecules
• AntifadeComplex supports longer-lasting color vibrancy
• Sulfate-free and vegan for gentler, color-safe cleansing

Will this shampoo repair and strengthen bleached or over-processed hair?

Yes—the Strength Cure Blonde formula shares the regenerative base of Pureology’s Strength Cure line, delivering ingredients that help rebuild damaged fibers and protect against future breakage. It’s formulated to improve strand resilience while delivering toning benefits.

• Keravis plant-based protein strengthens and reduces protein loss
• Astaxanthin antioxidant helps support cuticle integrity and shine
• Improves manageability and reduces appearance of split ends
• Safe for regular use as part of a repair-focused routine

How should I use the product for best toning results?

Apply a small, dime- to quarter-sized amount to wet hair, work into a lather and concentrate on mid-lengths and ends where brassiness most often shows. Leave-in timing varies by desired tone—shorter for warm blondes, longer for neutral or cool tones—and always follow with conditioner for balance and moisture.

• Warm blondes: leave 1–3 minutes; neutral: 3–5 minutes; cool/icy: 5–15 minutes
• Emulsify at the scalp and distribute through mid-lengths to ends
• Rinse thoroughly and follow with Strength Cure Blonde Conditioner
• Use weekly or as needed to maintain tone between color appointments

Is this product suitable for grey, silver, or highlighted hair?

Yes—the purple toning pigments work across a wide range of lightened or naturally grey hair to reduce unwanted warmth and boost brightness. Because the formula is sulfate-free and built for color care, it’s appropriate for delicate, lightened strands and salon-treated hues.

• Effective on icy whites, platinum, silver, and honey blondes
• Helps remove brass without chemical lightening or bleaching
• Vegan and paraben-free for sensitive, color-treated hair types
• Recommended alongside Pureology’s Strength Cure conditioner for best results

Who is this for: Pureology Strength Cure Blonde Purple Shampoo is intended for anyone with lightened, highlighted, grey or platinum hair seeking active toning plus reconstructive care—especially people with over-processed or fragile color-treated strands who want salon-grade toning, improved strength, and extended color life between salon visits. Ideal for at-home maintenance when you want to neutralize brassiness without sacrificing color or moisture.

Ingredients

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE