Pureology Strength Cure Blonde Purple Shampoo for Blonde & Lightened Hair, 9 fl oz — Tone & Strengthen

Pureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing cleanser that tones brassiness while helping strengthen and repair lightened, blonde, or gray color-treated hair.

This concentrated purple shampoo combines violet pigments with Pureology’s AntifadeComplex and reparative ingredients to neutralize yellow and orange undertones while addressing fragility from chemical services. Designed for use in a targeted routine, it both tones and supports hair resilience so blonde, silver, or highlighted hair looks cooler and healthier between salon visits.

How quickly will this shampoo neutralize brassy tones?

Timing depends on your starting shade and desired level of toning. Apply to wet hair and rinse after 1–15 minutes: shorter for warm, golden blondes and longer for very light or silver tones. For best results, follow with the matching conditioner to lock tone and moisture.

• Warm blondes: leave 1–3 minutes
• Neutral blondes: leave 3–5 minutes
• Cool/very light blondes or silver: leave 5–15 minutes
• Repeat or extend processing time for stronger toning

What repairing benefits does Strength Cure Blonde offer?

Alongside violet pigments, the formula includes plant-based proteins and antioxidants that support strand strength and resilience. These ingredients help reduce breakage from lightening processes and improve the look of over-processed hair without harsh sulfates.

• Keravis plant protein helps reinforce weakened fiber
• Astaxanthin antioxidant helps protect and restore surface damage
• AntifadeComplex helps preserve color vibrancy
• Sulfate-free base cleanses gently without stripping color

How should I use this shampoo within a blonde care routine?

Use it as a targeted tone-and-strengthen step 1–2 times weekly, depending on brassiness and hair porosity. Apply a coin-sized amount, emulsify from roots to ends, and adjust processing time to your shade; follow with Strength Cure Blonde Conditioner for optimal hydration and lasting tone.

• Wet hair, apply dime- to quarter-sized amount at the scalp
• Lather and work toward ends where brassiness appears
• Rinse and follow with the toning conditioner
• Use weekly or as needed—avoid daily use to prevent over-depositing pigment

Is this shampoo safe for color-treated and vegan hair?

Yes. The formula is free from sulfates and parabens and is vegan, making it suitable for most color-treated routines. It’s engineered to tone and protect without accelerating color fade, but always patch-test when combining with recent chemical services.

• Sulfate-free cleansing preserves dye longevity
• Paraben-free, vegan-friendly formulation
• Developed to minimize additional color fading
• Recommended to follow label directions for processing times

Who is this for: Pureology Strength Cure Blonde Purple Shampoo is aimed at anyone with lightened, highlighted, silver, or natural blonde color who wants to remove warmth and reinforce fragile, chemically-treated strands. It’s a practical salon-grade option for people seeking targeted toning alongside reparative benefits, especially useful for those who regularly bleach, highlight, or maintain icy and neutral blonde shades.

Ingredients

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE