Purpose Gentle Cleansing Wash For All Skin Types

Purpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that lifts dirt, oil and makeup while leaving skin balanced—not stripped.

Designed for everyday use on all skin types, this lightweight 6 fl oz pump combines effective cleansing with a minimalist ingredient approach. Free from soap, alcohol, added sulfates, synthetic colors and gluten, it targets surface impurities without clogging pores or leaving residue. The formula is gentle enough for sensitive skin and formulated so it won’t sting the eye area, making it suitable for removing eye makeup and full-face cleansing alike.

How does Purpose Gentle Cleansing Wash remove makeup and impurities without over-drying?

The wash uses mild surfactants and a balanced formulation to dissolve oils, makeup and grime while maintaining the skin’s natural moisture barrier. Unlike traditional soap, it doesn’t leave a tight, dry feel after rinsing, so skin remains comfortable and hydrated.

• Mild, non-alkaline cleansing agents that lift oil and makeup
• No soap or added sulfates to prevent stripping natural oils
• Rinses clean without sticky residue
• Suitable for use around the eyes—won’t sting

Will this cleanser work for sensitive or dry skin?

Yes. The formula was developed with dermatologists to be compatible with sensitive and dry skin types by avoiding harsh irritants and unnecessary additives. Its gentle profile helps reduce the chance of irritation while providing effective cleansing.

• Free from alcohol and synthetic colors that can irritate
• No added fragrances that often trigger sensitivity
• Maintains skin comfort after cleansing, minimizing tightness
• Dermatologist-developed for broader skin-type compatibility

How should I incorporate this cleanser into my skincare routine?

Use the pump wash as the first step of your morning and evening routine to remove daily buildup and makeup. It pairs well with lightweight moisturizers or sunscreens afterward; for daytime, follow with a broad-spectrum SPF product, and for extra hydration, layer with a dedicated moisturizer.

• Wet face, pump a small amount, gently massage, then rinse
• Follow with Purpose Dual Treatment Moisture Lotion SPF 10 or your preferred moisturizer
• Safe for twice-daily use—morning and night
• Effective as a first cleanse for makeup removal before treatments

What ingredients are intentionally left out and why does that matter?

Purpose keeps the formula intentionally simple by excluding ingredients that can irritate, dry, or sensitize skin. Removing oil, soap, alcohol, added sulfates, gluten and synthetic colorants reduces the risk of reactions and makes the wash broadly usable across skin types and routines.

• No soap or added sulfates to prevent stripping the skin barrier
• Alcohol-free to avoid dryness and irritation
• No synthetic colors or unnecessary fragrances for a milder product
• Not tested on animals, aligning with cruelty-free preferences

Who is this for: Purpose Gentle Cleansing Wash is made for anyone seeking a straightforward, effective cleanser that removes makeup and daily grime without harsh ingredients. It’s particularly suited to people with sensitive, dry, or combination skin who want a no-frills formula developed with dermatologists. If you prefer minimalist skincare, avoid common irritants, or need a gentle eye-safe wash, this 6 fl oz pump provides reliable everyday cleansing.

Ingredients

Ingredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid