Redken Brews Clay Pomade for Men — Matte High Hold Clay, Volumizing for Fine & Medium Hair

This clay pomade from Redken Brews is formulated to give hair a roughed-up, lived-in look while keeping styles firmly in place. It works on damp or dry hair, builds volume where hair tends to lie flat, and leaves a natural matte finish without stiffness or flaking.

How does this pomade add volume to fine hair?

The clay formula lifts strands and creates separation so hair looks fuller and more dimensional. Its gritty texture adds weight and body that helps styles hold throughout the day without a glossy sheen.

• Unique clay particles create texture and lift.
• Designed to be workable for re-styling without residue.
• Use at the roots for added volume and separation through the ends.

Will it keep my hairstyle in place all day?

This product provides high, long-lasting hold for structured and undone styles alike. It controls movement while still allowing a natural, touchable finish—no hard crunch or flaky buildup.

• Maximum control level for durable styles.
• Matte finish maintains a low-shine, natural look.
• Formulated to minimize flaking with flexible hold.

How do I apply Redken Brews Clay Pomade for best results?

Warm a small amount between your palms and work it evenly through dry or slightly damp hair, focusing on roots for lift and mid-lengths for texture. Add more product sparingly to build stronger hold or reshape during the day.

• Start with a pea-sized amount for short hair; increase as needed.
• Apply to dry hair for maximum grit and to damp hair for more control and softer texture.
• Use fingers or a comb depending on desired finish—fingers for messy texture, comb for defined separation.

Is this suitable for other hair types besides fine hair?

While ideal for fine to medium hair, the clay also performs on thicker textures that need matte definition or a grungy finish. Heavier hair may require more product or layering with a lighter pre-styler for optimal manageability.

• Works well on medium hair for added hold and texture.
• Thicker hair can use slightly larger amounts to achieve a matte, controlled style.
• Compatible with most pre-styling sprays and sea-salt sprays for enhanced texture.

Who is this for: Redken Brews Clay Pomade is aimed at men looking for a dependable, professional-grade styling product that creates volume, grit, and strong hold without shine or stiffness. It’s a good choice for anyone—especially those with fine to medium hair—who prefers textured, low-gloss looks and needs a product that remains workable and residue-free throughout the day.

Ingredients

AQUA / WATER, CERA ALBA / BEESWAX, BIS-DIGLYCERYL POLYACYLADIPATE-2, VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, CETEARETH-33, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, KAOLIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, METHYLPARABEN, SORBIC ACID, ISOCETETH-20, ETHYLPARABEN, PARFUM / FRAGRANCE, SODIUM BENZOATE, TALC, DISODIUM COCOAMPHODIPROPIONATE, PROPYLPARABEN, BENZOPHENONE-4, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, Bis-PEG-12 DIMETHICONE BEESWAX, CI 14700 / RED 4, CI 15510 / ORANGE 4, CI 19140 / YELLOW 5, BENZYL SALICYLATE, COUMARIN, LINALOOL, CI 42053 / GREEN 3, LIMONENE, CI 60730 / EXT. VIOLET 2, EUGENOL, DISODIUM EDTA, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, CI 42090 / BLUE 1