Redken Brews Texture Pomade for Men — Maximum Strong Hold, Natural Matte Low-Shine Finish

Redken Brews Texture Pomade is a matte-finish, maximum-hold styling pomade for men that creates lasting texture, volume and separation without crunch or visible residue.

Designed for everyday styling, this pomade uses mineral salts and a concentrated formula to lock in shape and deliver a natural, low-shine look. It works on damp or dry hair to build grit and separation for tousled, grungy, or structured styles while maintaining pliability so hair remains restylable throughout the day.

How does this pomade give strong hold without a crunchy feel?

The formula combines mineral salts that create instant grip with a flexible binder system that avoids stiffness. You get firm memory and control, yet the hair stays touchable and moves naturally when restyled.

• Mineral salts for immediate texture and grip
• Maximum-hold polymers that remain flexible
• No flaking or hard residue for a natural hand-feel

Will it work on my hair type and length?

Yes — Redken Brews Texture Pomade is formulated for all hair types and adapts well across lengths. It adds volume to fine hair, separation to medium textures, and definition to thicker or coarser hair without weighing strands down.

• Fine hair: boosts lift and body
• Medium hair: creates tousled separation and movement
• Thick/coarse hair: sculpts and holds textured looks

How do I apply it for best results?

Work a small amount between palms until softened, then distribute through damp hair for controlled shaping or through dry hair for instant texture and grit. Start light and build product where you need more hold or separation.

• Use on damp hair for controlled styles and added volume
• Apply to dry hair for immediate texture and matte finish
• Layer gradually — a little goes a long way for maximum control

What finish and styling effects can I expect?

The pomade delivers a low-shine, matte finish that looks natural, not glossy. Expect defined separation, hold that remembers shape, and the ability to refresh or reshape hair during the day without flaking.

• Natural matte, low-shine appearance
• Separation and piecey texture ideal for modern, grungy looks
• Long-lasting control with easy restyling

Who is this for? Redken Brews Texture Pomade suits men seeking high-performance grooming products that balance strong control with a natural finish — from style-conscious professionals to barbers crafting textured cuts. It’s ideal for anyone who wants durable hold, matte texture, and the freedom to reshape throughout the day, making it a practical gift choice for dads or men who prioritize easy, reliable styling.

Ingredients

AQUA / WATER, CAPRYLIC/CAPRIC TRIGLYCERIDE, CERA ALBA / BEESWAX, CETEARYL ALCOHOL, BIS-DIGLYCERYL POLYACYLADIPATE-2VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARETH-33, ISOCETETH-20, GLYCERIN, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-2 MYRISTYL ETHER PROPIONATE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, ACRYLATES/C10-30, ALKYL ACRYLATE CROSSPOLYMER, SORBIC ACID, PARFUM / FRAGRANCE, SODIUM BENZOATE, METHYL-2-OCTYNOATE, LIMONENE, HEXYL CINNAMAL, CI 19140 / YELLOW 5, CI 14700 / RED 4, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, SODIUM CHLORIDE, CI 15510 / ORANGE 4, CITRONELLOL, BENZYL ALCOHOL, CI 42053 / GREEN 3, CI 42090 / BLUE 1