Redken Pliable Styling Paste — Medium Hold Texturizing Paste, Flexible Definition for All Hair Types, Lightweight & Reworkable

This professional-grade styling paste is formulated to texturize, shape, and add grip without weighing hair down or leaving residue. Designed for versatility, it helps create defined short styles, layered looks, natural textured curls, or effortless beach waves while remaining pliable so you can restyle throughout the day.

How does Pliable Paste give texture without heaviness?

The formula delivers texture by increasing strand separation and grip rather than coating hair with thick waxes. Lightweight ingredients provide separation and definition while avoiding buildup, so hair maintains a natural look and movement.

• Medium hold that feels flexible, not stiff
• Adds grip for easier shaping and separation
• No sticky residue or visible buildup
• Works on damp or dry hair for instant texture

Can I restyle my hair after application?

Yes — Pliable Paste is formulated to stay workable, allowing you to reshape or touch up your style throughout the day. It remains soft to the touch so you can twist, tousle, or redefine without flakes.

• Reworkable hold for quick touch-ups
• Maintains definition while allowing movement
• Ideal for transitioning looks from day to night

Which haircuts and looks benefit most from this paste?

This paste excels on short, cropped, and layered cuts where definition and separation matter most, but it also enhances longer hair for textured waves and lightweight curls. It’s a go-to when you want shape and hold without a weighed-down finish.

• Short, textured styles and layered hair
• Beachy waves and natural-looking curls
• Pieces that require separation and definition

How should I apply Pliable Paste for best results?

Work a small amount between your palms, then apply to damp or dry hair to mold, twist, or layer product where you want texture. Start light and add more only where additional control or separation is needed.

• Rub a pea-sized amount between hands before applying
• Apply to damp hair to shape, or to dry hair for finishing texture
• Layer product by pulling hands apart over hair for even coverage

Who this is for: Redken Pliable Paste is suited for anyone who wants dependable medium hold with a natural, touchable finish — from professionals shaping salon cuts to everyday users creating lived-in texture. It’s especially useful for people with short or layered hair seeking definition, plus those with longer hair who want lightweight waves or enhanced curl separation without stiffness or buildup.

Ingredients

Aqua / Water / Eau, Butylene Glycol, Steareth-20, Cetearyl Alcohol, PVP, PPG-5-Ceteth-20, PEG-100 Stearate, Glyceryl Stearate, Dimethicone, Propylene Glycol Ceteth-3 Acetate, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, Parfum / Fragrance, Methylparaben, Guar Hydroxypropyltrimonium Chloride, Ethylparaben, PEG-90M, Disodium EDTA, Hexyl Cinnamal, Benzyl Salicylate, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Limonene, Linalool, Benzyl Alcohol, Butylphenyl Methylpropional, Citronellol, Geraniol, Coumarin, CI 42090 / Blue 1, CI 17200 / Red 33.