REF Illuminate Colour Shampoo 9.63 oz — sulfate-free, vegan color-protecting shine booster

REF Illuminate Colour Shampoo is a sulfate-free, vegan shampoo formulated with organic acai and linseed oil to protect color, reduce frizz, and add luminous shine to natural and color-treated hair.

Designed to extend vibrancy and gloss between salon visits, this gentle cleanser removes buildup without stripping dyes or natural oils. The formula combines antioxidant-rich botanical extracts with conditioning agents to detangle, strengthen, and enhance light reflection on strands. Free from sulfates, parabens, and animal-derived ingredients, it supports color preservation and everyday manageability while aligning with cruelty-free and eco-conscious hair care choices.

How does this shampoo preserve color and boost luminosity?

REF Illuminate uses mild surfactants that clean the scalp and hair without aggressively removing pigment. Organic acai and linseed oil form a protective, shiny layer that increases color reflex and surface smoothness for more light reflection. Regular use maintains richer tone and visible sheen compared with harsh detergents.

• Mild, sulfate-free cleansing system to limit color fade
• Acai extract delivers antioxidants that support color vibrancy
• Linseed oil smooths cuticles, improving light reflection and shine
• Formulation designed to reduce dulling and brassiness over time

What are the key ingredients and what do they do for my hair?

The formula highlights organic acai and linseed oil alongside gentle conditioning agents to nourish and detangle. Acai is rich in antioxidants that help protect hair fibers from environmental stress, while linseed oil supplies essential fatty acids to smooth and soften the hair surface. Together they support healthier-looking strands and easier styling.

• Organic acai for antioxidant protection and shine enhancement
• Linseed oil for cuticle smoothing and improved manageability
• Detangling agents to reduce breakage during brushing
• Free from parabens and sulfates for gentler daily use

Will this shampoo work on both natural and colored hair?

Yes — the Illuminate Colour Shampoo is formulated to benefit both naturally pigmented and chemically colored hair by preserving tone and increasing gloss. Its gentle cleansing action keeps dyed hair from fading quickly while enhancing natural hair reflexes. It’s suitable for frequent washing when you want to protect color integrity and surface shine.

• Safe for color-treated hair to slow washout and fading
• Enhances natural hair reflectivity and vibrancy
• Gentle enough for routine use without stripping oils
• Vegan and cruelty-free for ethical beauty routines

How should I use REF Illuminate Colour Shampoo for best results?

Apply a small amount to wet hair, lather gently from roots to ends, then rinse thoroughly; follow with a conditioner from the same line for maximum shine and detangling benefit. For color maintenance, use at each wash and alternate with a moisturizing mask weekly. Avoid hot water to reduce cuticle opening and preserve pigment.

• Massage into wet hair, focusing on the scalp, then rinse
• Pair with REF Illuminate conditioner or mask for optimal gloss
• Use lukewarm water to minimize color loss
• Apply weekly treatments for extra nourishment and shine

Who is this for: REF Illuminate Colour Shampoo (9.63 oz) is a good match for people who color their hair and want a gentle, plant-based cleanser that protects tone and adds shine. It also suits anyone with natural hair seeking smoother, more reflective strands and a sulfate-free, paraben-free formula. Choose this product if you prioritize ethical ingredients, reduced frizz, and enhanced luster in your hair-care routine.

Ingredients

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