Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper, 60 g — salon-grade, long-lasting coverage

Schwarzkopf Professional Igora Royal 7-77 is a permanent, salon-grade hair color cream that delivers a vibrant medium blonde copper shade with reliable coverage and lasting tone.

This professional 60 gram tube is part of the Igora Royal line, formulated to pair with Schwarzkopf Color and Care Developer for controlled lift, consistent deposit, and even color equalization on natural or previously tinted hair. Designed for salon use or experienced home colorists, the cream mixes 1:1 with developer and offers flexible developer strengths to achieve coverage, tone-on-tone results, or up to three levels of lift.

How do I mix and apply Igora Royal 7-77 for best results?

Mix the 60 g color creme with an equal amount of Color and Care Developer (1:1). Apply to dry hair, process for 30 to 45 minutes, then rinse thoroughly and follow with a color-safe shampoo and neutralizing treatment.

• Mixing ratio: 1 part color creme to 1 part developer
• Processing time: 30–45 minutes (optional heat reduces time by one third)
• Apply on dry hair for even coverage and color penetration
• Rinse, shampoo, and use color-protecting treatments afterward

Which developer strength should I choose for different coverage goals?

Developer choice adjusts lift and coverage. Use lower volumes for tone-on-tone or darker results, and higher volumes when you need stronger lightening or to lift multiple levels.

• 3% developer: depositing color or going darker
• 6% developer: tone-on-tone or 1 level lighter and reliable coverage
• 9% developer: lifts 1–2 levels for lighter copper tones
• 12% developer: lifts 2–3 levels when more lightening is needed

Will Igora Royal 7-77 cover white or grey hair?

Yes — Igora Royal is formulated for high masking performance and can provide up to 100% white hair coverage when used with the correct developer strength and technique. For previously colored or porous hair, a colorist method such as dual application may be recommended.

• Up to 100% coverage with appropriate developer selection
• Dual application advised for worn-out or previously tinted hair
• Color equalization features help on porous sections

How do I maintain the shade and color longevity after dyeing?

Finish with a color-safe shampoo and neutralizing products to lock the tone and neutralize residual alkalinity. Regular use of color-preserving treatments and minimizing heat-styling will extend vibrancy and reduce fading.

• Use color-safe shampoo and conditioners after application
• Neutralizing treatments help stabilize the final tone
• Protect hair from excessive heat and UV exposure to preserve color

Who is this for: Schwarzkopf Professional Igora Royal 7-77 is aimed at salon professionals and experienced users seeking a dependable medium blonde copper with professional-level coverage and customizable lift. It suits clients who want precise color results on natural or previously colored hair, those requiring consistent grey coverage, and stylists who need predictable mixing ratios and developer options to tailor each service.

• Product highlights: 100% white hair coverage, excellent color retention, and color equalization on porous hair.
• Format: 60 gram tube, mixes 1:1 with Color and Care Developer.