Schwarzkopf Igora Royal Permanent Hair Color Creme 7-77 Medium Blonde Copper Extra 60 ml — Vivid Copper, Long-Lasting Coverage

Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra is a permanent hair color creme that delivers vivid, multi-dimensional copper tones with long-lasting coverage in a 60 ml tube.

This professional-grade shade from Schwarzkopf's Igora Royal line blends warm copper and medium-blonde pigments to create an intense, glossy color that stands out on natural or previously colored hair. The 60 ml format is formulated for salon-style application and mixing with developer to achieve even, permanent results. Igora Royal is known for its concentrated pigments, consistent color pay-off, and an easy-to-blend texture that helps stylists and experienced home users achieve predictable results.

How will 7-77 Medium Blonde Copper Extra look on my hair?

This shade produces a warm, deep copper with medium-blonde lift, offering strong red-orange reflections and a vibrant finish. Final appearance depends on your starting level, underlying pigments, and developer strength.

• On natural level 6–8: expect rich, coppery medium-blonde tones with bright red highlights.
• On darker bases: pre-lightening may be needed for true copper intensity.
• On previously lightened hair: direct deposit yields vivid, multi-tonal copper results.

What is the best way to apply this permanent color creme?

Mix the Igora Royal creme with the recommended developer ratio (follow Schwarzkopf guidance) and apply evenly from roots to ends for uniform coverage. Use gloves, section hair, and process according to the timing instructions that match your desired lift and coverage.

• Typical mix: creme to developer per Schwarzkopf directions (consult packaging or pro instructions).
• Apply to dry hair for consistent deposit and predictable results.
• Rinse until water runs clear, then condition to seal the cuticle and enhance shine.

Does Igora Royal 7-77 cover grey and how long does the color last?

Igora Royal formulations are designed for reliable grey coverage when used with the appropriate developer and application method. As a permanent hair color, it resists fading better than semi-permanent dyes, though longevity depends on hair care, sun exposure, and washing frequency.

• Grey coverage: effective when followed per product instructions.
• Longevity: color remains vivid for weeks; use color-safe shampoos to extend life.
• Maintenance: color-glossing treatments and heat protection preserve vibrancy.

Who is this for: Schwarzkopf Igora Royal 7-77 Medium Blonde Copper Extra is aimed at professional colorists and experienced home users seeking a saturated, permanent copper-blonde shade in a salon-sized 60 ml tube. It suits clients who want strong copper reflections, dependable grey coverage, and a glossy finish. If you need predictable mixing, precise application, and long-lasting pigment, this concentrated Igora Royal tone delivers the control and intensity expected by professionals and serious color enthusiasts.