Schwarzkopf Professional Goodbye Yellow Purple Shampoo 10.1 fl oz — pH 4.5, Sulfate-Free Tone Corrector

GOODBYE YELLOW Purple Shampoo by Schwarzkopf Professional is a salon-grade, pH 4.5 purple cleansing treatment that neutralizes yellow and brassy tones in blonde, silver, and gray hair while gently cleaning and preserving moisture.

This professional shampoo combines direct-acting violet pigments with a sulfate-free, pH-balanced base to refresh cool tones between color appointments. It works quickly to counteract warm undertones that appear after lightening or natural aging, leaving hair looking brighter and more salon-fresh without heavy residue or harsh stripping.

How does this shampoo neutralize yellow and brassiness?

The formula deposits fine violet pigments that cancel out unwanted warm tones on the hair’s surface. By targeting yellow and brassy undertones, the pigments visually correct color while the gentle surfactants cleanse away buildup that can dull cooler shades.

• Direct-acting purple pigments for immediate neutralizing.
• pH 4.5 balance helps pigments adhere and maintain tone.
• Sulfate-free base reduces aggressive stripping of color and moisture.

When and how should I use GOODBYE YELLOW for best results?

Use it as a regular toning wash whenever your cool blonde, silver, or gray looks warm or brassy. Apply to wet hair, lather, leave on for the recommended short time to control intensity, then rinse; adjust leave-in time based on hair porosity and desired effect.

• Apply to wet hair, massage into a rich lather.
• Short leave-in (1–3 minutes) for maintenance; longer for stronger toning.
• Rinse thoroughly and follow with conditioner or treatment as needed.

Will this shampoo dry out or damage lightened hair?

No—this Schwarzkopf Professional formula is designed to be gentle on pre-lightened and natural light hair. Its pH-balanced, sulfate-free composition helps maintain the hair’s integrity and moisture, minimizing the dryness that some purple shampoos can cause.

• pH 4.5 helps protect cuticle condition and color retention.
• Sulfate-free surfactants reduce harsh stripping of oils.
• Leaves hair manageable and ready for conditioner or mask.

How often should I include it in my haircare routine?

Frequency depends on your color and how quickly brassiness returns: once weekly can be enough for maintenance, while more porous or heavily lightened hair may need two uses per week. Monitor results and reduce frequency if the shade becomes too cool or as hair responds.

• Maintenance: once a week for subtle toning.
• Stronger tones: up to twice weekly for stubborn brassiness.
• Adjust leave-in time rather than only frequency for finer control.

Who is this for: GOODBYE YELLOW Purple Shampoo is aimed at anyone with pre-lightened, highlighted, naturally blonde, silver, or gray hair seeking an effective, easy at-home toner. It’s a good fit for salon clients wanting to extend color clarity between appointments and for individuals who prefer a professional, pH-balanced, sulfate-free solution that tones without over-drying. Avoid use on uncolored dark hair where purple pigments won’t visibly alter the base shade.

Ingredients

Aqua (Water, Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Coco-Glucoside, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, Sclerocarya Birrea Seed Oil, Panthenol, Polyquaternium-10, Parfum (Fragrance). PEG-7 Glyceryl Cocoate, Caprylyl/Capryl Glucoside, Citric Acid, Sodium Benzonate, PEG-40 Hydrogenated Castor Oil Glycol Distearate, Coconut Acid, Laureth-4, Hydrogenated Castor Oil Magnesium Citrate, Succinic Acid, Acid Violet 43, HC Blue No. 12, HC Blue No. 16, Lactic Acid, Propylene Glycol, Benzyl Alcohol