Schwarzkopf Simply Color Permanent Hair Dye 4.68 Chocolate Cherry — Ammonia-Free, Nourishing Conditioner

Schwarzkopf Simply Color 4.68 Chocolate Cherry is a permanent, ammonia-free hair dye that delivers natural-looking red-brown color with up to 100% gray coverage while including a nourishing conditioner for healthier-looking results.

If you want a rich chocolate-cherry shade at home without the harsh scent or feel of ammonia, this Schwarzkopf kit offers a low-irritant formula tested for skin compatibility and designed for all hair textures. The system avoids PPD and PTD, adds conditioning after dyeing, and comes in recyclable FSC-certified packaging. It’s formulated to give even color from roots to ends and is simple enough for regular touch-ups every 4–6 weeks.

How does this dye protect sensitive scalps while coloring?

The formula is designed to be low-irritant and dermatologically tested, reducing the likelihood of scalp discomfort compared with traditional ammonia systems. It also omits common oxidative chemicals PPD and PTD and contains no silicone.

• Ammonia-free coloring chemistry for milder application
• PPD/PTD-free to lower allergy risk for many users
• Dermatologist-tested for reduced skin irritation
• Includes a post-color conditioner to soothe hair and scalp

What color result should I expect from 4.68 Chocolate Cherry?

4.68 Chocolate Cherry produces a vibrant red-brown tone with warm cherry highlights, giving a natural yet noticeable shift in shade. Results vary with starting hair color and porosity—lighter bases show more intensity, darker hair will be subtler.

• Rich chocolate base with red-cherry undertones
• Up to 100% gray coverage for consistent color
• Intensity depends on original hair level and condition
• Works as a root-touch-up and full-head color

How easy is the at-home application and maintenance?

The kit is made for straightforward home use and includes a conditioner to lock in moisture post-color. For best-looking, even color, repeat applications every 4–6 weeks and follow aftercare suggestions to extend vibrancy.

• Step-by-step application suitable for beginners
• Built-in conditioner to improve post-dye texture
• Recommended touch-up interval: 4–6 weeks
• Optional Color Boost drops can intensify shade between dyes

Will this work on all hair types and textures?

Yes—the product is formulated to perform across straight, wavy, curly, and coily hair. The gentle formula aims to preserve hair feel while delivering even coverage from root to tip.

• Developed for all hair textures and thicknesses
• Leaves colored hair feeling conditioned, not weighed down
• Suitable for covering gray hair and refreshing natural color
• Pairs well with color-care shampoos and conditioners

Who is this for: Schwarzkopf Simply Color 4.68 Chocolate Cherry is suited to anyone seeking a warm red-brown permanent shade without ammonia who also wants predictable gray coverage and gentler scalp compatibility. It’s ideal for first-time at-home dyers, regular color maintainers wanting easy root touch-ups, and users who prefer recyclable packaging and a salon-like conditioned finish at home.

Ingredients

Color Cream: Aqua (Water, Eau), Cetearyl Alcohol, Ethanolamine, Hydroxyethyl-p-Phenylenediamine Sulfate, Coconut Alcohol, Sodium Laureth-6-Carboxylate, Sodium Myreth Sulfate, Boerhavia Diffusa Root Extract, Resorcinol, Acrylamidopropyltrimonium Chloride/Acrylates Copolymer, Coco-Glucoside, Butylene Glycol, Ascorbic Acid, Parfum (Fragrance), Ceteareth-12, Ceteareth-20, Glyceryl Oleate, 2-Amino-3-Hydroxypyridine, Silica, Sodium Silicate, Etidronic Acid, Sodium Chloride, Citric Acid, Phenoxyethanol.Developer Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Acrylates Copolymer, Etidronic Acid, Sodium Laureth Sulfate, Sodium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate.Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Hydrolyzed Soy Protein, Avena Sativa (Oat) Kernel Extract, Isopropyl Myristate, Lactic Acid, Behenamidopropyl Dimethylamine, Sodium Benzoate, Parfum (Fragrance), Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20.