SoftSheen Dark and Lovely Fade Resist Rich Conditioning Color — Brown Cinnamon 391, Permanent Cream with Triple-Oil Moisture

SoftSheen Dark and Lovely Fade Resist Rich Conditioning Color in Brown Cinnamon 391 is a permanent, conditioning hair dye that delivers vibrant, long-lasting brown tones while nourishing relaxed and natural hair.

This formula combines color and conditioning so you can refresh your shade without trading off hair health. Infused with a triple-oil blend and Moisture Seal technology, the cream color is designed to provide strong color payoff, smooth shine and up to eight weeks of noticeable vibrancy. It targets the needs of textured hair — relaxed, natural, curly or transitioning — offering even coverage and intense moisture during the coloring process.

How does this color protect and condition hair during application?

The Fade Resist system uses Moisture Seal technology plus a blend of shea, avocado and olive oils to deliver conditioning while depositing pigment. That helps maintain elasticity and reduces the dry, brittle feel that some colors can leave behind. The non-drip cream texture also ensures controlled application for even coverage.

• Moisture Seal technology for dual conditioning effect
• Shea, avocado and olive oils to nourish from root to tip
• Non-drip cream formula for steady, even application
• Up to 100% gray coverage with permanent dye performance

What kind of color result can I expect from Brown Cinnamon 391?

Brown Cinnamon 391 yields a warm, medium-to-deep brown with subtle cinnamon undertones that enhance natural depth and shine. The pigment is formulated for fade resistance, so the tone stays richer longer compared with standard dyes. Results will vary based on starting level, prior chemical treatments and porosity.

• Warm brown with light cinnamon warmth
• Rich, glossy finish that enhances dimension
• Designed to resist fading for up to eight weeks
• Works on relaxed and natural hair types

Is this product suitable for my hair type and gray coverage needs?

Yes — the permanent cream is formulated to work on a wide range of textured hair, including relaxed, natural and transitioning strands. It provides up to full gray coverage while adding conditioning ingredients to help preserve hair integrity. Always perform an allergy and strand test before full application to predict shade and compatibility.

• Suitable for curly, wavy, relaxed and natural hair
• Up to 100% gray coverage with permanent formula
• Recommended strand test to confirm tone and timing
• Follow included instructions for developer and processing time

How do I maintain color vibrancy after using Fade Resist?

To prolong the Brown Cinnamon tone, use color-safe shampoos and conditioners and limit exposure to harsh sun and chlorinated water. Deep-conditioning treatments and products formulated for colored hair help preserve moisture and reduce fading between touch-ups. Regular trims also keep ends healthy so color looks fresher overall.

• Use sulfate-free, color-protecting shampoo and conditioner
• Apply weekly conditioning or oil treatments to retain shine
• Protect hair from UV and chlorine to reduce color washout
• Schedule touch-ups every 6–8 weeks or as needed

Who is this for: SoftSheen Dark and Lovely Fade Resist Rich Conditioning Color in Brown Cinnamon 391 is aimed at people with textured hair seeking a warm, brown permanent color that conditions during application. It’s ideal for those wanting reliable gray coverage, added moisture, and a product tailored to the needs of relaxed, natural, curly or transitioning hair types. If you prioritize shine, nourishment and fade resistance in one step, this shade is made to refresh your color while caring for your hair’s texture.

Ingredients

Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID. Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE. Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, PARFUM / FRAGRANCE, p-PHENYLENEDIAMINE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, THIOLACTIC ACID, p-AMINOPHENOL, EDTA, m-AMINOPHENOL, RESORCINOL, ERYTHORBIC ACID, 2-METHYLRESORCINOL, 6-HYDROXYINDOLE, SODIUM METABISULFITE, BHT.