Splat Semi-Permanent Hair Dye — Midnight Magenta, 1 Application with Deep Reconstructor

If you want a dramatic magenta shade but prefer to avoid harsh lightening, this Splat kit offers an intense pink-purple result designed to last up to 30 washes on suitable bases. The formula is vegan and cruelty-free, enriched with plant-derived extracts to help maintain softness and shine while the color tones your hair. The kit is ready-to-use and includes everything required for one application.

How vivid will the color be on my natural hair?

The depth and brightness depend on your starting shade: the kit produces the richest magenta on pale blonde to lightened hair and yields noticeable pink-violet tones on medium brown. Darker, unbleached hair will show a subtler, toner-like wash or tinted sheen rather than full opacity.

• Best vibrancy on pale blonde or pre-lightened bases.
• Medium brown shifts toward pink-violet with translucent coverage.
• Very dark or black hair may show a glossy tint under light.
• Strand testing recommended for exact results.

Do I need bleach to use this dye?

No bleach is required to apply Midnight Magenta, which is formulated as a semi-permanent direct dye. The kit is designed to deposit color without an oxidative process, making it a simpler option for those avoiding lighteners.

• Direct-deposit formula—no developer or bleach included.
• Gentler on hair than permanent dye routines when used as directed.
• Offers temporary-to-longer-lasting color depending on hair porosity and care.
• Patch and strand tests still advised to check compatibility.

How long will the magenta shade last and how should I care for it?

Splat states the color can remain visible for up to 30 washes on optimal hair types; individual longevity varies with hair condition and aftercare. Using the included Deep Reconstructor Conditioner and color-safe hair routines will help extend vibrancy and maintain shine.

• Expected visibility up to about 30 shampoos on lightened hair.
• Rinse with cool or lukewarm water to reduce fading.
• Use sulfate-free and color-safe shampoos and conditioners.
• Minimize heat styling and strong sun exposure to preserve shade.

What comes in the kit and how simple is the application?

The package contains a single-use magenta dye, Deep Reconstructor Conditioner, gloves, and step-by-step instructions—everything needed for one complete application. Apply to dry or towel-dried hair per the instructions, let the color process, then rinse and condition to lock in pigment and softness.

• One sachet of Midnight Magenta semi-permanent dye.
• Deep Reconstructor Conditioner to use after rinsing color.
• Disposable gloves and clear application directions included.
• Typical processing time: about 45 minutes (follow package guidance).

Who is this product for? This kit is made for people seeking a bold magenta transformation without using bleach, especially those with lightened or naturally fair hair who want vivid results, and brunettes open to a noticeable pink-violet tint. It also appeals to cruelty-free and vegan shoppers who want an all-in-one, single-application dye with conditioning support. If you need predictable, high-intensity magenta on very dark hair, consider pre-lightening or professional consultation before applying.

Ingredients

"Water,Polyquaternium-37,Benzyl Alcohol, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract,Panthenol, Sodium Cocoamphopropionate,Phenoxyethanol, Ethylhexylglycerin, Trideceth-6,Cocamidopropyl Betaine,Citric Acid,Fragrance May contain: Basic Red 51, Basic Orange 31, Basic Blue 77, Basic Yellow 87 Basic Violet 2 "