STMNT Grooming Goods Daily Clarifying Shampoo, 10.1 oz — Activated Charcoal & Menthol for Fresh, Fuller Hair

This concentrated 10.1 oz formula is built to clear away residue without harsh sulfates or silicone oils, offering a cooling, invigorating wash with a citrus-lavender top note and warm tonka bean finish. Designed for everyday use, the shampoo balances a deep cleanse with gentler surfactants so you can reset your hair and scalp before styling. The scent profile blends bright citrus, calming lavender, and a subtle tonka warmth while activated charcoal lifts impurities and menthol delivers a crisp, refreshing sensation.

How does this shampoo remove build-up without sulfates?

The formula swaps aggressive SLS/SLES surfactants for milder cleansing agents paired with activated charcoal, which adsorbs oils and residue from hair and scalp. This approach clears past product layers and environmental grime while being kinder to natural oils.

• Activated charcoal helps capture and remove impurities.
• Gentler surfactants cleanse without stripping excessively.
• Sulfate- and silicone-free for a cleaner hair base before styling.

What does menthol add to the shampoo experience?

Menthol provides a cooling, energizing feel on the scalp that enhances the sensation of a deep clean. It doesn’t change hair structure but gives a fresh, brisk finish that’s especially noticeable after rinsing.

• Delivers an immediate cooling sensation for a refreshed scalp.
• Pairs with charcoal to increase perceived cleanliness.
• Leaves hair feeling invigorated and ready for styling.

Can I use this shampoo every day and how should I apply it?

Yes — the product is formulated for daily use. Apply to wet hair, massage until it forms a lather, then rinse. Repeat if needed for heavier build-up or after styling products.

• Wet hair thoroughly, dispense a coin-sized amount (adjust for length).
• Work into scalp and through lengths to lift residue.
• Rinse thoroughly; repeat only when necessary for extra cleansing.

What scent profile will I notice in daily use?

The fragrance opens with bright citrus notes balanced by lavender for a fresh yet refined aroma, rounded with warm tonka bean for subtle depth. It’s designed to feel modern and versatile rather than overpowering.

• Citrus top notes for clean, bright opening.
• Lavender mid-notes add a calming floral balance.
• Tonka bean base brings a smooth, grounded finish.

Who is this for: STMNT Grooming Goods Shampoo is aimed at people who use styling products regularly, anyone wanting a clearer scalp without harsh sulfates, and those who prefer a cooling, invigorating wash. It suits short to medium-length hair, active lifestyles, and anyone who wants a clean canvas for daily grooming while avoiding silicone build-up. If you’re rebuilding hair texture after heavy product use or simply want a fresher-feeling scalp each day, this formula is made to reset and refresh without sacrificing scent or performance.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Parfum (Fragrance), PEG-7 Glyceryl Cocoate, Charcoal Powder, Guar Hydroxypropyltrimonium Chloride, Menthol, Panthenol, Sodium Benzoate, PEG-120 Methyl Glucose Dioleate, Citric Acid, Hydrogenated Castor Oil, Coconut Acid, Linalool, Limonene, Propylene Glycol, Benzyl Alcohol