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Sweed
Sweed Cloud Mascara — Black 0.4 oz, Volumizing & Smudge-Resistant with Vitamin B5
High-performance beauty made for confident daily results
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Why customers choose Origin Beauty
SWEED Cloud Mascara is a clean, vegan mascara designed to build dramatic volume and length while staying flake-free, smudge-resistant, and easy to remove with warm water.
Built for everyday wear and professional looks, this lightweight formula layers without clumping to create a fanned, glossy lash finish. The signature Cloud wand separates lashes from root to tip for noticeable lift and definition, while vitamin B5 helps maintain lash softness. The formula is water resistant (not waterproof) so it holds a curl through the day but rinses away without aggressive rubbing.
How quickly will this mascara add volume and length?
From the first coat, the Cloud wand deposits buildable pigment and texture that thickens and extends lashes. You can stop at a natural enhancement or layer several coats for a bold, dramatic effect—without crunchy buildup.
- Apply from base to tip with a gentle wiggle to maximize volume.
- Layer up to three coats for intensified length and thickness.
- Flexible formula prevents clumps while maintaining a glossy finish.
Will it flake or smudge during long wear?
The formula is engineered to resist flaking and smudging throughout normal daily activities. It’s water resistant enough to keep shape and hold a curl, yet it’s not a waterproof formula—so it removes cleanly with warm water and minimal effort.
- Flake-free pigments maintain a clean lash line all day.
- Smudge-resistant composition avoids raccoon eyes under typical conditions.
- Not fully waterproof—removes comfortably with warm water.
What makes the Cloud wand and formula different?
The wand’s design combs and fans each lash, creating separation and a fuller silhouette without sticking lashes together. The lightweight, buildable formula contains vitamin B5 for conditioned-feeling lashes and is crafted to remain flexible so curls stay lifted without hardening.
- Precision wand separates lashes for a fan-like spread.
- Buildable, flexible texture that holds curl and adds shine.
- Formulated to avoid clumping while delivering high-impact volume.
Is this mascara clean, cruelty-free, and safe for sensitive users?
SWEED Cloud Mascara adheres to clean-beauty standards: it’s free from sulfates (SLS, SLES), parabens, formaldehyde and related agents, phthalates, and many other controversial ingredients. It’s vegan, cruelty-free, gluten-free, and contains less than 1% synthetic fragrance.
- Vegan and cruelty-free—no animal testing.
- Free from common irritants like parabens, formaldehydes, and phthalates.
- Gluten-free with minimal synthetic fragrance.
Who is this for? Whether you’re a minimal makeup wearer seeking subtle enhancement or a makeup artist building show-stopping lashes, SWEED Cloud Mascara suits anyone who wants dramatic volume without flakes, smudges, or stiff lashes. It’s ideal for people who prioritize clean ingredients and cruelty-free formulas but still expect professional performance and easy removal at the end of the day.
Ingredients
Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).
FAQ
Q: How do I remove SWEED Cloud Mascara?
A: Warm water and a gentle wipe remove it—no scrubbing needed. For faster removal, use an oil-free cleanser or micellar water.
Q: Is this mascara waterproof?
A: No, it’s water resistant but not waterproof, designed to hold a curl yet rinse away with warm water.
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