tarte Base Tape Hydrating Primer — Full Size Coconut-Scented Serum Texture, 12H Hydration & Smoothing

tarte base tape hydrating primer is a lightweight, serum-textured primer that hydrates for up to 12 hours while smoothing skin and extending foundation wear with a fresh coconut scent.

Designed for everyday makeup routines, this primer combines fast-absorbing emollients and skin-conditioning botanicals to create a dewy, plump canvas without heavy silicones. The formula layers easily under liquid or powder foundation, helps reduce the look of fine lines and pores, and is free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. Vegan and cruelty-free, it adds a subtle coconut fragrance while delivering hydration and smoothing benefits.

How does this primer keep skin hydrated all day?

Hydration comes from lightweight, serum-like ingredients that lock in moisture without feeling greasy. Natural oils and humectants work with skin-soothing botanicals to support a soft, supple finish that lasts through your routine.

• Keeps skin hydrated for up to 12 hours as noted by formula design
• Contains olive oil and vitamin E to nourish and help retain moisture
• Jojoba and centella asiatica soothe and support skin barrier comfort
• Serum texture absorbs quickly so makeup applies smoothly on top

Will it make my foundation look better and last longer?

The primer creates a smoother surface so foundation glides on more evenly and resists settling into lines or pores. Because it balances moisture and texture, foundation adheres more uniformly, improving wear time and finish.

• Improves foundation application by evening skin texture
• Helps prevent makeup from caking in fine lines and pores
• Extends makeup wear for a longer-lasting look
• Compatible with most liquid and powder foundations and tinted products

What skin benefits do the key ingredients provide?

The formulation packs antioxidant and emollient ingredients that calm, nourish, and protect the skin’s surface. These components target texture and moisture so your complexion appears plumper and softer without heavy residue.

• Coconut: lightweight nourishment for a smooth, conditioned feel
• Jojoba: gentle soothing action and skin-softening emolliency
• Centella asiatica: antioxidant-rich extract that supports hydration
• Vitamin E: acts as an emollient and antioxidant to protect and preserve

How should I use this primer in my makeup routine?

Use a small amount on clean, moisturized skin and allow it to absorb briefly before applying foundation. The serum-like consistency means a little goes a long way and layers well under other skin-care or color products.

• Apply 1–2 pumps to the face, focusing on areas with texture
• Gently pat or smooth with fingertips until absorbed
• Follow with your preferred foundation or tinted product
• Reapply lightly on dry days for extra hydration boost

Who is this for: tarte base tape hydrating primer is ideal for anyone who wants a lightweight, hydrating base that improves makeup application and appearance without heavy silicones or pore-clogging ingredients. It suits normal, dry, and combination skin types that need extra moisture and smoother texture, and it’s a good option for shoppers seeking vegan, cruelty-free cosmetics with a pleasant coconut scent. Avoid if you prefer fragrance-free formulas or have a specific sensitivity to coconut fragrance.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, limnanthes alba (meadowfoam) seed oil, ethylhexyl stearate, hydrogenated poly(C6-14 olefin), methyl gluceth-20, propanediol, polyglyceryl-6 stearate, cyclopentasiloxane, diisostearyl malate, glyceryl stearate, pentylene glycol, helianthus annuus (sunflower) seed oil, olea europaea (olive) fruit oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, cocos nucifera (coconut) oil, centella asiatica extract, houttuynia cordata extract, salvia hispanica seed extract, vegetable oil/olus/huile végétale, 1,2-hexanediol, betaine, sodium stearoyl glutamate, polyglyceryl-6 behenate, xanthan gum, ethylhexylglycerin, acrylates/C10-30 alkyl acrylate crosspolymer, tromethamine, polyacrylate crosspolymer-6, fragrance/parfum, benzyl benzoate, disodium EDTA, butylene glycol, sucrose, t-butyl alcohol, fructooligosaccharides, saccharide hydrolysate, pullulan, phenoxyethanol, tocopherol.