tarte Shape Tape Concealer full-coverage concealer, 29N Light-Medium — 16hr creaseless soft-matte finish

tarte Shape Tape Concealer (29N) is a full-coverage, creaseless concealer that delivers a soft-matte, brightening finish and up to 16 hours of wear.

This lightweight, longwear concealer is formulated to conceal dark circles, even skin tone, and blur the look of fine lines without creasing or cakiness. It uses a proprietary “tape” technology to create a smooth, lifted appearance under the eyes and across the face while moisturizing but staying matte. The jumbo speed-smoother applicator helps you place and blend product quickly for natural-looking coverage that lasts through a busy day.

How does this concealer stay crease-proof all day?

The formula balances full coverage with a soft-matte finish that resists settling into lines. Micro-blurring pigments and the tape-inspired texture create a smooth film over skin, reducing the look of wrinkles while maintaining a natural appearance. Clinical testing supports extended wear and crease resistance.

• 16-hour longwear performance based on clinical study results
• 12-hour crease-proof testing to minimize settling
• Waterproof formulation helps guard against transfer and smudging
• Soft-matte finish keeps areas looking natural, not powdery

What skin benefits and ingredients are included?

tarte incorporates skin-friendly butters and botanicals to hydrate and brighten while you wear coverage. Moisturizing mango and shea butters keep delicate under-eye skin comfortable, and licorice root extract helps visibly brighten dark circles and correct discoloration. The product is free from common irritants and designed with sensitivity in mind.

• Shea butter and mango butter for conditioning and comfort
• Licorice root extract for helping to brighten and color correct
• Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, or gluten
• Dermatologist-tested and vegan, cruelty-free formulation

How do you apply Shape Tape for the best results?

The jumbo speed-smoother applicator deposits a precise amount so you can blend quickly with a brush, sponge, or fingertips. Tap and blend from the inner corner outward for under-eye brightening or dot and diffuse on blemishes for full-face coverage. A little goes a long way—build coverage gradually to avoid heaviness.

• Apply targeted dots under the eye, along the brow bone, or on imperfections
• Use the built-in applicator for fast placement, then blend with your preferred tool
• For extra longevity, set with a light dusting of translucent powder
• Layer thinly for natural look or build for more opaque coverage

Will this shade 29N work for my skin tone?

Shade 29N is a light-medium neutral option designed to balance warm and cool undertones while brightening the under-eye area. If you typically wear light-medium shades with neutral undertones in foundations and concealers, 29N is likely a close match. For best results, test on the jawline or inner wrist when possible, or compare with adjacent neutral shades.

• 29N: light-medium with neutral undertone for balanced brightness
• Choose a shade slightly lighter than foundation for under-eye brightening
• Swatch before purchase when possible to confirm undertone match
• Layering with foundation helps fine-tune overall face color balance

Who is this for: t his concealer is aimed at anyone wanting high-coverage, longwear correction with a natural matte finish—especially those who want crease-resistant under-eye brightening without a heavy, cakey feel. It suits people with normal to combination or slightly dry skin who appreciate skin-conditioning ingredients and prefer vegan, cruelty-free cosmetics. If you need dependable coverage for long days, events, or photo-ready looks, Shape Tape 29N offers a reliable, blendable solution.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).