tarte Shape Tape Concealer — Full-Coverage Creaseless Soft-Matte, 35N Medium, 16hr Longwear

tarte Shape Tape Concealer is a full-coverage, creaseless concealer that delivers a soft-matte, brightening finish with up to 16 hours of wear.

Engineered with "tape technology," this cult-favorite concealer visibly smooths and blurs fine lines while providing opaque coverage that doesn’t cake or settle. The jumbo speed smoother applicator deposits product quickly and precisely, making under-eye brightening and spot coverage fast and repeatable. Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, or gluten, Shape Tape is vegan, cruelty-free, and dermatologist-tested for comfortable all-day wear.

How does Shape Tape create a lifted, brightened under-eye look?

Shape Tape combines concentrated pigments with blurring "tape" technology to reflect light and reduce the appearance of shadows. The result is a visibly lifted and more awake eye area without a heavy or cakey finish. It’s designed to sit smoothly on the skin rather than settling into creases.

• Opaque pigments neutralize dark circles and discoloration
• Tape technology diffuses fine lines and smooths texture
• Soft-matte finish minimizes shine for an instant eye-lift effect

Will it stay crease-free and last through my day?

The formula is clinically shown to offer long-lasting coverage and crease resistance so you can trust it through busy days. It’s waterproof and formulated to remain intact for up to 16 hours while resisting settling into fine lines. Pairing with a light powder can extend longevity on oily skin types.

• 16-hour longwear performance (clinical study basis)
• 12-hour crease-proof effectiveness
• Waterproof and smudge-resistant for active days

What’s in the formula and how does it care for skin?

Alongside full-coverage pigments, Shape Tape contains skin-conditioning butters and botanical extracts to help maintain a comfortable finish. Shea and mango butters provide moisturizing benefits, while licorice root extract helps brighten and correct color irregularities. The lightweight, matte texture keeps skin looking smooth without feeling drying.

• Shea butter and mango butter for conditioning and hydration
• Licorice root extract for brightening and color correction
• Free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten

How do I apply Shape Tape for best results?

The jumbo speed smoother applicator deposits just the right amount of product for targeted coverage. Dab a few small dots under the eye or on blemishes, then gently blend with a sponge, brush, or fingertips for a seamless finish. For heavier coverage, layer thinly rather than applying a single thick coat.

• Use the applicator to place small dots where needed
• Blend outward with a damp sponge or synthetic brush
• Set lightly with translucent powder for extended wear

Who this is for: tarte Shape Tape Concealer in 35N (medium) is ideal for anyone seeking full, buildable coverage with a soft-matte finish—particularly those who want under-eye brightening, crease-resistant wear, and a smoothing effect on fine lines. It suits a wide range of skin types thanks to its conditioning butters and lightweight feel; oily skin users may prefer to set with powder, while dryer skin types will appreciate the moisturizing ingredients. If you want a reliable, high-coverage concealer that photographs well and lasts through long days, this formula is crafted to deliver.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, methyl methacrylate crosspolymer, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, butyrospermum parkii (shea) butter, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, TBHQ, tocopherol, triethoxycaprylylsilane, triethyl citrate, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).