tarte Shape Tape Concealer full-size 35H Medium Honey — full-coverage, creaseless soft-matte, 16hr wear

tarte Shape Tape Concealer is a full-coverage, creaseless concealer with a soft-matte finish that brightens and smooths for up to 16 hours of wear.

Designed to hide imperfections while delivering a natural matte look, this full-size Shape Tape in 35H medium honey combines intense coverage with a lightweight feel. The formula features "tape" technology to diffuse the look of fine lines and create an immediate eye-lift effect, while nourishing butters and licorice root help condition skin and subtly correct dark circles. The jumbo speed smoother applicator streams product precisely where you need it, making quick touch-ups and full-face applications equally easy.

How does Shape Tape deliver full coverage without looking heavy?

The concealer layers smoothly and blends into skin to disguise discoloration without a cakey finish. Its soft-matte outcome keeps shine under control while appearing natural in different lighting conditions.

• High-pigment formula for strong coverage with minimal product
• Soft-matte texture that blurs imperfections while staying lightweight
• Jumbo speed smoother applicator for precise, even placement

Will it crease under the eyes or settle into fine lines?

Shape Tape’s crease-resistant formulation is built to resist settling for long wear. Clinical testing shows extended crease-proof performance, and the tape technology visually minimizes the appearance of lines.

• Crease-proof formula tested to resist settling up to 12 hours*
• Tape technology blurs texture and fine lines for a smoother look
• Blendable finish that layers without clumping or caking

How long does the coverage last and is it suitable for different environments?

The concealer is formulated for longwear and maintains coverage throughout daily activities. It offers water-resistant properties and stays put across normal daily conditions, giving up to 16 hours of wear for most users in clinical testing.

• Clinically assessed for up to 16 hours of wear
• Waterproof and resistant to normal day-to-day transfer
• Performs well under makeup layers and setting powders

What skin-friendly ingredients are included and what do they do?

Shape Tape pairs performance with skin-conditioning components to help skin feel comfortable while wearing coverage. Butters and botanical extracts are selected to moisturize and help brighten the under-eye area without heavy emollients.

• Shea butter: moisturizes and conditions skin for comfort
• Mango butter: softens and helps maintain a smooth application
• Licorice root extract: supports brightening and color correction of dark circles

Who is this for: tarte Shape Tape Concealer in 35H medium honey is ideal for anyone seeking high coverage that still looks natural—people wanting to hide dark circles, conceal spots, or perfect a full-face base. It works well for those who need longwear performance, a crease-resistant finish, and a vegan, cruelty-free option formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten.

*Based on a clinical study of 32 subjects. Individual results may vary.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).