Too Faced

Too Faced Born This Way Super Coverage Multi-Use Concealer — Light Beige, Hydrating Full-Coverage

High-performance beauty made for confident daily results

$50.95

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Why customers choose Origin Beauty

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer that covers dark circles, blemishes, and uneven tone while blending naturally for photo-ready skin.

This multi-use makeup hybrid combines concentrated pigments with hydrating ingredients—hyaluronic acid, coconut water, and alpine rose—to deliver long-wearing coverage without a cakey finish. It’s formulated to be oil-free, non-comedogenic, vegan, and cruelty-free, giving a comfortable, natural-looking result that performs in photos and everyday wear.

How well does it hide dark circles and blemishes?

The Born This Way Super Coverage Concealer provides dense pigment that camouflages under-eye darkness and stubborn blemishes while staying lightweight on skin. Its buildable formula lets you layer for extra coverage without creasing or settling into fine lines.

  • Full-coverage pigments for maximum coverage
  • Up to 12-hour wear that resists fading
  • Oil-free, non-comedogenic texture safe for everyday use
  • Photo-friendly finish with no flashback

Can it hydrate and feel comfortable all day?

Yes—this concealer blends high-coverage performance with skin-conditioning actives so the finish looks natural rather than matte or dry. Hyaluronic acid attracts moisture, coconut water helps soothe, and alpine rose supports a smoother feel, keeping the area pliable and less prone to creasing.

  • Hyaluronic acid for immediate hydration and plumping
  • Coconut water to help replenish moisture and comfort
  • Lightweight formula that doesn’t cake or crack
  • Comfortable under-eye wear for long days and events

How do I use it to contour, highlight, and retouch?

This multi-use concealer doubles as a contour and highlight product depending on the shade and placement. Apply a shade lighter to brighten the under-eye triangle, the mid-tone for spot concealment, or a deeper shade to sculpt cheek hollows and jawline edges; blend with a brush, sponge, or fingertips for seamless results.

  • Use shade-matching for spot coverage and under-eye correction
  • Use a lighter shade to highlight and brighten key areas
  • Use a darker shade sparingly to contour and define features
  • Blend with synthetic brush or damp sponge for a natural finish

Is it suitable for photos, sensitive skin, and everyday wear?

Born This Way Super Coverage Concealer is designed for camera-ready wear with a formula that avoids flashback and maintains a natural appearance under varied lighting. The oil-free, non-comedogenic recipe reduces pore-clogging risk, and the hydrating actives help make it comfortable for frequent application.

  • Photo-friendly formula that minimizes flashback
  • Vegan and cruelty-free formulation
  • Non-comedogenic and oil-free for daily use
  • Long-wearing performance suitable for events and routine

Who is this for? The Too Faced Born This Way Super Coverage Concealer is aimed at anyone seeking a versatile, high-coverage concealer that still feels hydrating—ideal for those with dark circles, discoloration, or anyone who wants a multi-tasking product for concealing, highlighting, and contouring. It’s particularly useful for makeup lovers who need a durable, photo-ready finish that layers well with foundation and setting products.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]

FAQ

Q: Is the Born This Way concealer good for sensitive skin?

A: It’s oil-free and non-comedogenic with hydrating actives, but patch-test if you have very reactive skin.

Q: How long does the coverage last?

A: The formula offers up to 12 hours of wear with minimal creasing when applied and set properly.