Too Faced

Too Faced Full-Coverage Multi-Use Concealer - Cloud 0.45 fl oz, Hydrating & Long-Wear

High-performance beauty made for confident daily results

$35.88

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Why customers choose Origin Beauty

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer designed to hide dark circles and blemishes while doubling as a contour and highlight product for a natural, camera-ready finish.

This multi-use formula combines high-pigment coverage with skin-loving hydrators—hyaluronic acid, coconut water, and alpine rose—so you get undetectable, long-wearing camouflage that still looks like skin. The oil-free, non-comedogenic texture layers smoothly and resists flashback, making it suitable for photos and everyday wear. Packaged in a 0.45 fl oz tube, the shade Cloud is crafted for lighter skin tones needing brightening or spot coverage.

How does this concealer perform on dark circles and blemishes?

The Born This Way Super Coverage concealer uses concentrated pigments for maximum opacity, so it covers discoloration without heavy, cakey buildup. Its hydrating ingredients keep under-eye skin supple, preventing creasing when blended and set properly.

  • Full-coverage pigments hide dark circles and red marks in one to two layers
  • Hyaluronic acid adds moisture to reduce dry patches and fine-line settling
  • Oil-free formula minimizes shine and helps maintain wear throughout the day

Can I use it for contouring, highlighting, and retouching?

Yes—this is a true multi-tasker. Use a shade lighter for brightening and highlighting, your match for spot coverage, or a deeper shade for cream contours. The formula blends cleanly, so transitions look seamless on the face.

  • Buildable coverage lets you move from spot-correcting to sculpting
  • Natural finish prevents stark lines when highlighting or contouring
  • Works well under powder or cream products for sculpted, layered looks

What skin types and conditions does it suit best?

Formulated to be hydrating yet oil-free, this concealer is balanced for many skin types—normal, combination, and dry skin benefit from the moisture boost, while oily skin enjoys the non-comedogenic finish. It’s not a medicated treatment, but it covers and camouflages uneven tones reliably.

  • Hydrating agents support drier skin areas around the eyes
  • Oil-free, non-comedogenic base reduces risk of pore-clogging
  • Photo-friendly formula avoids flashback for images and video

How long does coverage last and is it travel/photo friendly?

This concealer is built for long wear—expect up to 12 hours of coverage when applied with proper priming and optional setting product. Its no-flashback chemistry keeps the finish natural in flash photography and on modern cameras and phones.

  • Up to 12-hour wear with minimal touch-ups
  • Flash-free formula maintains true-to-skin appearance under cameras
  • Small tube is convenient for touch-ups in a purse or kit

Who is this for? Too Faced Born This Way Super Coverage Multi-Use Concealer is ideal for anyone who wants dependable, high-coverage results without sacrificing a natural look—makeup users who need long-lasting concealment for dark circles, blemishes, and uneven tone, plus those who prefer a single product for concealing, highlighting, and contouring. It appeals to photo-aware users, multi-tasking beauty lovers, and cruelty-free shoppers seeking a vegan option.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]

FAQ

Q: Is Born This Way concealer hydrating?

A: Yes. It contains hyaluronic acid and coconut water to add moisture while providing full coverage.

Q: Will this concealer show up in flash photos?

A: No. The formula is photo-friendly and designed with no flashback for camera use.