Tower 28 Swipe Serum Concealer — 1.0 Fair/Neutral Hydrating Medium-Full Coverage with Hyaluronic Acid & Centella — 0.22 oz

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing skin.

Designed to blur imperfections without settling into fine lines, this 0.22 oz cream concealer combines makeup performance with skin-soothing ingredients. Shade 1.0 (Fair/Neutral) gives a natural finish and can be used as a true under-eye brightener when choosing one shade lighter. The formula balances coverage and skincare using hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments to help avoid flaking and maintain smooth blending.

How does Swipe Serum Concealer deliver coverage without feeling heavy?

The formula is engineered to behave like a serum on application while building to medium or full coverage as needed. Lightweight emollients and silkier pigments allow it to smooth over skin without tugging or emphasizing dry patches, so you get coverage that looks natural rather than cakey.

• Serum-like glide for seamless application
• Medium to full buildable pigments for customizable coverage
• Non-comedogenic formula that avoids pore-clogging heaviness
• Smooth finish that minimizes texture and flakes

Will this concealer help sensitive or dry skin types?

Yes — the formula includes targeted skincare actives to support vulnerable skin while you wear makeup. Hyaluronic acid hydrates and plumps, while centella asiatica provides soothing benefits so the concealer sits comfortably on dry, reactive, or blemish-prone skin.

• Hyaluronic acid for surface hydration
• Centella asiatica to calm redness and irritation
• Lysine-coated pigments reduce flaking and improve blendability
• Dermatologist-minded formulation, suitable for sensitive skin

How should I apply Swipe Serum Concealer for best results?

Apply directly from the wand to targeted areas—under eyes, around the nose, or on blemishes—then blend with fingers, a brush, or sponge. For extended wear, set lightly with a translucent powder; for on-the-go touch-ups, the hydrating texture helps it meld back into skin without patchiness.

• Swipe onto dark circles or spots with the applicator
• Blend using fingers, brush, or sponge for natural finish
• Set with powder for longer wear or leave as-is for dewy coverage
• Use a shade lighter to brighten under-eye areas

What makes this formula different from conventional concealers?

Rather than prioritizing coverage alone, this concealer pairs pigment technology with skin-supporting ingredients. Pigments are coated in lysine to reduce dryness and promote a smoother appearance while active hydrators and calming botanicals help maintain skin comfort during wear.

• Lysine-coated pigments to prevent flaking and enhance spreadability
• Skincare-infused approach: makeup that cares for skin beneath
• Lightweight, non-greasy feel suitable for daily use
• Designed by a brand focused on sensitive-skin safety and performance

Who is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking buildable, hydrating coverage with skin-friendly ingredients—especially those with sensitive, dry, or reactive skin who want a natural finish and a formula that won’t emphasize texture. Whether you need a daily under-eye brightener, spot concealer, or a lightweight full-coverage option, this shade 1.0 Fair/Neutral provides a soft, neutral base that blends seamlessly into fair complexions.