Tower 28 Swipe Serum Concealer 4.0 DTLA — Hydrating Medium-Full Coverage, Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer in 4.0 DTLA is a hydrating medium-to-full coverage concealer that glides on like a serum while blurring dark circles and redness for a natural, refreshed look.

This lightweight cream concealer combines skin-care ingredients with pigment technology so you get buildable coverage that won’t cake or settle into fine lines. Shade 4.0 (DTLA) reads as a light tone with medium cool undertones, formulated to work well on sensitive, dry, or blemish-prone complexions. The finish is natural, dewy but not greasy, and it layers smoothly under powder or sets comfortably on bare skin.

How does Swipe Serum Concealer feel on sensitive or dry skin?

The formula uses hyaluronic acid to attract and hold moisture and centella asiatica to soothe redness, which helps the product sit comfortably on sensitive and dry skin types. Pigments are coated in lysine to reduce the appearance of flaking while providing even coverage.

• Hydrating hyaluronic acid for immediate moisture.
• Calming centella asiatica reduces irritation.
• Lysine-coated pigments prevent dryness and patchiness.
• Non-comedogenic — safe for blemish-prone skin.

How much coverage can I expect and how do I apply it?

Coverage ranges from medium to buildable full depending on how many swipes you use; a single layer brightens under eyes and conceals minor discoloration, while multiple layers blur more persistent imperfections. Apply directly with the doe-foot applicator and blend with fingers, a brush, or a sponge for a seamless finish.

• One swipe: natural brightening and evening.
• Two or more swipes: medium to full spot coverage.
• Best blended with fingertips or a dense brush for under eye work.
• Set with a light dusting of GetSet Powder for extended wear.

Will Swipe Serum Concealer look heavy or settle into lines?

The lightweight, serum-like texture is designed to avoid heaviness and minimize creasing. Because pigments are formulated to adhere smoothly and the base is hydrating, it resists caking and reduces the chance of accentuating fine lines when applied and blended correctly.

• Serum-like glide that layers without thickness.
• Hydrating base reduces settling into fine lines.
• Blend and tap to diffuse coverage for natural results.
• Pro tip: choose one shade lighter to use as an under-eye brightener.

Tower 28 developed Swipe to bridge everyday skincare and makeup—ingredients work beneath the surface while the concealer delivers immediately visible correction. The applicator is optimized for targeted swipes, and the breathable finish keeps skin feeling comfortable throughout the day.

Who is this for? If you want a concealer that hydrates as it conceals—suitable for sensitive, dry, or blemish-prone skin—Swipe Serum Concealer in 4.0 DTLA offers natural, buildable coverage with calming skincare actives. It’s a good pick for anyone who dislikes heavy, cakey concealers but still needs reliable coverage for dark circles, redness, or spots.