Tower 28 Swipe Serum Concealer 9.0 Medium/Olive — Hydrating, Buildable Medium‑Full Coverage with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer in 9.0 Medium/Olive is a lightweight, skin care–infused concealer that glides on like a serum while delivering medium-to-full, buildable coverage to hide dark circles, redness, and blemishes.

This hybrid formula combines makeup performance with soothing ingredients so you can correct and brighten without dragging, flaking, or feeling cakey. Infused with hyaluronic acid for hydration and centella asiatica to calm irritation, Swipe Serum Concealer aims to create a smooth, natural finish while supporting sensitive and dry skin types. Shade 9.0 (MDR) reads medium with olive undertones and is part of Tower 28’s clean-beauty approach designed for everyday wear.

How does this concealer feel and apply on the skin?

The texture is thin and serum-like, letting the applicator lay pigment down smoothly without pilling or clinging to dehydrated patches. It blends easily with fingers, a brush, or sponge and builds up to medium–full coverage without becoming heavy.

• Serum-weight base for effortless glide and even spread
• Buildable coverage—from natural to more opaque spots
• Doesn’t emphasize texture when blended well
• Can be set with powder for extended wear

What skin-care ingredients are inside and why do they matter?

Formulation prioritizes calming and hydrating actives so the concealer improves comfort while you wear it. Hyaluronic acid provides moisture, centella asiatica soothes redness and sensitivity, and lysine-coated pigments are chosen to reduce flakiness and promote a smoother surface.

• Hyaluronic acid for immediate and lasting hydration
• Centella asiatica to calm and reduce visible irritation
• Lysine-coated pigments to help pigments sit smoothly on skin
• Non-comedogenic finish suitable for blemish-prone types

How should I use Swipe Serum Concealer for best results?

Apply directly with the wand to areas you want to conceal or brighten, then blend using a fingertip, brush, or sponge for a seamless look. For longer wear, set lightly with a translucent powder; for brighter under-eyes, try a shade one tone lighter than your complexion.

• Swipe to deposit product, then blend outward for natural coverage
• Layer in thin coats to build coverage without cakiness
• Set with GetSet Powder to increase longevity
• Use a lighter shade specifically for under-eye brightening

Will this concealer suit sensitive or acne-prone skin?

Yes—formulated with skin-friendly actives and free from heavy comedogenic ingredients, Swipe Serum Concealer is made to work on sensitive and blemish-prone complexions. The lightweight, non-greasy texture reduces the chance of pore-clogging while centella helps soothe reactive skin.

• Non-comedogenic formula for minimal pore irritation
• Soothing centella to reduce visible inflammation
• Light, hydrating feel avoids accentuating dryness
• Dermatologist-minded brand ethos for sensitive skin

Who is this for? Tower 28 Swipe Serum Concealer in 9.0 Medium/Olive is ideal for anyone seeking a multi-tasking concealer that marries makeup coverage with gentle skin care. Choose this if you want buildable medium-to-full coverage that won’t cake or dry out fine under-eye skin, if you have sensitive or blemish-prone skin and need a soothing formulation, or if you prefer a natural, skin-like finish that can be brightened with a lighter shade. It’s especially useful for everyday touch-ups, photo-ready coverage, and those who prioritize clean, high-performance ingredients in their makeup bag.