Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 10.0 Medium/Tan Neutral with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that blends like a serum while covering dark circles, redness, and blemishes for a natural, skin-like finish.

This lightweight, skincare-infused concealer combines makeup coverage with skin-soothing ingredients so you get immediate camouflage plus everyday comfort. Formulated with hyaluronic acid for moisture and centella asiatica to calm irritation, it’s designed to sit smoothly on sensitive or dry skin without settling into fine lines. The pigment technology is coated with lysine to minimize flaking and promote an even appearance, while the shade 10.0 (NOHO) provides a medium, tan-neutral match for balanced warmth.

How does Swipe Serum Concealer feel and wear on my skin?

The texture glides on with the thin, silky feel of a serum yet builds to medium-full coverage without heaviness. It blends easily with fingers, a brush, or a sponge and resists cakiness on dry patches. Longevity is improved when set with a translucent powder, but the natural finish remains dewy and skin-like on its own.

• Serum-like glide for effortless application
• Medium-to-full buildable coverage
• Lightweight, non-greasy finish that feels comfortable all day
• Set with powder for longer wear

Which skincare ingredients are in this concealer and what do they do?

The formula includes hyaluronic acid for immediate hydration and centella asiatica to help soothe reactive or sensitive areas. Pigments are coated with lysine, an amino acid that helps reduce flaking and supports a smoother surface appearance. The result is makeup that stabilizes dry or irritated skin while delivering even color payoff.

• Hyaluronic acid hydrates and plumps the skin
• Centella asiatica calms redness and sensitivity
• Lysine-coated pigments provide smoother application and reduced flake
• Non-comedogenic formula suitable for blemish-prone skin

How do I apply Swipe Serum Concealer for best results?

Use the doe-foot applicator to swipe directly where you need coverage, such as under-eye circles, blemishes, or redness. Blend by tapping with your ring finger, a dense brush, or a damp sponge for seamless edges. For added brightness under the eyes, choose one shade lighter; set with a light dusting of GetSet Powder to extend wear.

• Swipe onto target areas with the applicator
• Blend gently with fingers, brush, or sponge
• Use a lighter shade to brighten under the eyes
• Finish with powder to reduce transfer and prolong wear

Will this concealer work on sensitive or acne-prone skin?

Yes — the lightweight, non-comedogenic formula is created with sensitive skin in mind, balancing hydration and calming botanicals to minimize irritation. It avoids heavy oils and pore-clogging ingredients, making it appropriate for reactive or blemish-prone complexions while still delivering strong coverage.

• Formulated without common pore-cloggers
• Soothing centella supports sensitive skin tolerance
• Hydrating hyaluronic acid prevents dryness and flaking
• Dermatologist-minded approach for everyday wear

Who is this for? Tower 28 Swipe Serum Concealer in 10.0 NOHO fits anyone seeking a comfortable, skincare-forward concealer that can hide discoloration while caring for sensitive or dry skin. It’s ideal for people who want buildable coverage without a heavy makeup feel, those who prefer formulas with active skin-supporting ingredients, and beauty lovers who need a neutral medium-tan shade that balances warmth and depth. Whether you need daily under-eye coverage, spot correction, or a brightening boost, this concealer gives reliable coverage with a natural, hydrated finish.