Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage, Shade 2.0 Fair/Neutral Cool with Hyaluronic Acid & Centella

This concealer blends lightweight, serum-like glide with the opacity you expect from a true concealer, helping even skin tone without settling into dry patches. Shade 2.0 (BU) is a light color with neutral-cool undertones, formulated for sensitive and moisture-needy skin. It combines pigment technology and skincare actives so you get seamless coverage plus hyaluronic acid hydration and centella asiatica calm.

How does this concealer feel and wear on dry or sensitive skin?

The texture is silky and hydrating rather than thick or cakey, designed to sit comfortably all day without emphasizing flakiness. Its non-comedogenic formula minimizes pore-clogging risks while centella helps soothe irritated areas. Expect medium-to-buildable coverage that can be layered without looking heavy.

• Serum-like glide for easy application
• Hyaluronic acid provides moisture and plumping
• Centella asiatica calms redness and sensitivity
• Non-comedogenic, suitable for blemish-prone skin

Can Swipe be used to brighten under eyes and cover spots?

Yes — the formula doubles as a brightening under-eye product and a spot concealer. Apply directly with the wand to dark circles or imperfections, then blend; you can build coverage where needed without creasing. For extra brightening, choose one shade lighter than your skin tone.

• Direct applicator for precise coverage
• Buildable opacity to target both large and small areas
• Blends with fingers, sponge, or brush for seamless finish
• Set with powder to extend wear and reduce transfer

What skincare benefits are inside the formula?

Beyond color-correcting pigments, the concealer includes humectant and soothing ingredients to support skin health. Hyaluronic acid attracts and retains moisture, while centella asiatica helps reduce visible irritation. Pigments are coated with lysine, an amino acid that helps the surface feel smoother and less prone to flaking.

• Hyaluronic acid for hydration and smoother texture
• Centella asiatica to soothe sensitive skin
• Lysine-coated pigments to prevent patchiness
• Formulated to avoid heavy, pore-clogging residues

How should I apply Swipe for best results?

Use the wand to place small amounts where you need coverage, then gently blend outward. For under eyes, a thin layer plus light tapping prevents creasing; for spots, dot and pat until it seamlessly melts into skin. Finish with a thin veil of setting powder for longer wear, especially in warm or humid conditions.

• Swipe a small amount directly onto the area
• Blend with fingertip, brush, or sponge to diffuse edges
• Layer minimally for medium-to-full coverage without heaviness
• Set with powder for extended longevity

Who is this for: Tower 28 Swipe Serum Concealer is ideal for anyone seeking a multitasking concealer that respects sensitive and dry skin. If you want a product that smooths and visibly evens without weighing down the skin — and that contains hydrating and calming ingredients — this shade 2.0 BU is suited to light complexions with neutral-cool undertones. It's also a good pick for those who prefer cleaner formulas built for everyday wear and easy application.