Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 5.0 Light/Neutral with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while brightening the under-eye area.

This concealer blends skincare and makeup: lightweight pigments, skin-soothing ingredients, and a silky applicator deliver natural-looking coverage without settling into dry patches. Shade 5.0 (EP) is a light tone with neutral undertones, and the formula includes hyaluronic acid for hydration plus centella asiatica to calm irritation. The result is a smooth, comfortable finish that enhances skin while being gentle enough for sensitive complexions.

How does Swipe Serum Concealer feel on dry or sensitive skin?

The texture is designed to feel lightweight and moisturizing rather than cakey or heavy. Hyaluronic acid attracts and retains moisture, while centella helps reduce the look of redness or discomfort, so the concealer sits smoothly on skin without emphasizing fine lines or flakiness.

• Serum-like glide that blends easily with fingers, brush, or sponge
• Non-comedogenic formula suitable for sensitive and dry skin
• Coated pigments (lysine) to reduce dryness and support an even finish

How much coverage can I expect, and can I build it?

Coverage ranges from medium to full depending on application: a single swipe provides medium coverage for everyday needs, while additional layers build to fuller opacity without looking mask-like. The formulation balances pigment density with blendability so you can target under-eyes, blemishes, or redness precisely.

• One or two swipes = medium, natural-looking coverage
• Layer subtly for fuller coverage on spots or discoloration
• Finishes naturally—set with powder for extended wear

What ingredients make this both makeup and skincare?

Key actives are chosen to hydrate and soothe while pigments provide coverage. Hyaluronic acid delivers immediate moisture, centella asiatica calms and comforts skin, and pigments coated in lysine help prevent the concealer from clinging to dry areas for a smoother appearance.

• Hyaluronic acid for hydration and plumpness
• Centella asiatica extract to soothe visible redness
• Lysine-coated pigments for smooth, flake-free coverage

How should I use Swipe to brighten and conceal effectively?

Swipe directly under the eye or on blemishes with the applicator, then blend outward. For a brightening effect, choose one shade lighter; for natural color-correction, use your exact match. Set with a light dusting of powder to lock in wear and reduce transfer.

• Use the wand to apply directly where you need coverage
• Blend with fingertips, a brush, or sponge for a seamless look
• Set with GetSet Powder for longer wear and reduced creasing

Who is this for? Tower 28 Swipe Serum Concealer is ideal for anyone who wants dependable, buildable coverage that also cares for the skin beneath—especially people with sensitive, dry, or blemish-prone complexions. If you prefer cosmetics that feel lightweight, avoid emphasizing texture, and incorporate gentle skincare actives, Swipe offers a practical daily solution with a natural finish and a focus on comfort.