Tower 28 Swipe Serum Concealer — Medium 7.0 Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid & Centella

Tower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage cream that blends like a serum to conceal dark circles, redness and blemishes while delivering skin-soothing ingredients.

Made for sensitive skin types, this lightweight concealer combines makeup coverage with skincare benefits: hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments designed to minimize flaking and improve finish. Shade 7.0 (KTOWN) offers a medium depth with neutral undertones for natural correction without looking ashy or cakey.

How does Swipe Serum Concealer feel and perform on dry or sensitive skin?

The formula is engineered to glide on with a serum-like slip so it doesn’t cling to dry patches or settle into fine lines. Despite that lightweight texture, it builds to medium-full coverage for effective camouflage of imperfections while staying comfortable for long wear.

• Hyaluronic acid boosts surface hydration to reduce flaking.
• Centella asiatica soothes redness and sensitivity.
• Non-comedogenic cream formula won’t block pores.
• Lysine-coated pigments help the concealer sit smoothly on skin.

Can this concealer brighten under-eye darkness without creasing?

Yes—the applicator lets you deposit product precisely and the weightless texture helps minimize creasing when blended correctly. For extended wear, pair with a light dusting of GetSet Powder to lock the product in place and reduce transfer.

• Use one shade lighter to brighten under-eyes without a stark contrast.
• Blend with fingers, sponge, or brush to avoid tugging delicate skin.
• Set sparingly with a finely-milled powder to control shine and crease.

How much coverage can I expect and how do I apply it for best results?

Swipe delivers buildable coverage: start with a thin layer for medium correction, then add small swipes for fuller coverage on blemishes or discoloration. The doe-foot applicator places color exactly where you need it, and blending tools can refine coverage to a seamless finish.

• Spot conceal by dabbing and blending; layer for greater opacity.
• Apply directly from the wand to areas of concern—no extra product needed.
• Finish with setting powder for longer wear and a polished look.

Is this product safe for acne-prone or reactive skin?

Formulated with skin-friendly ingredients and non-comedogenic carriers, the concealer aims to correct without exacerbating breakouts or irritation. The inclusion of centella supports calming, while hyaluronic acid helps maintain a healthy moisture barrier.

• Non-comedogenic for reduced pore congestion risk.
• Soothing botanicals target redness and sensitivity.
• Gentle enough for blemish-prone complexions when used as directed.

Who is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking a hybrid skincare-makeup concealer—especially those with sensitive, dry, or combination skin who want medium-to-full, natural-looking coverage without heaviness. It’s a good match for users who prefer nourishing ingredients in their cosmetics and need a dependable under-eye brightener or spot corrector that layers well with powders and foundations.