Truly Soft Serve Hydrating Lip Gloss — Rosy Pink Semi-Sheer Tint, Hyaluronic Acid & Shea Butter for Non-Sticky High Shine

Truly Soft Serve Hydrating Lip Gloss is a semi-sheer rosy pink gloss that delivers cushiony, non-sticky shine while helping lips feel softer and more hydrated.

This lightweight lip gloss combines an everyday rosy tint with a sweet strawberry scent and a glass-like finish. Formulated with hyaluronic acid, jojoba oil, and shea butter, it layers comfortably over lipstick or wears alone to add juicy shine and visible smoothing. The formula emphasizes a comfortable, non-sticky wear so you can reapply through the day without tackiness.

What makes this gloss hydrating without feeling heavy?

The formula balances humectants and conditioning oils to attract and lock in moisture without weighing lips down. Hyaluronic acid draws in hydration, while jojoba oil and shea butter create a soft barrier that helps maintain a smooth surface.

• Hyaluronic acid helps retain moisture at the lip surface.
• Jojoba oil conditions and adds lightweight slip for easy application.
• Shea butter provides emollient support for a softer feel.
• Non-sticky base ensures a glossy finish that doesn’t cling to hair.

How sheer or pigmented is the Soft Serve rosy pink shade?

The shade is described as semi-sheer: it gives a wash of rosy pink without full opacity, making it suitable for subtle everyday color. The finish leans high-shine, so lips look fuller and juicy while underlying lip tone still shows through.

• Semi-sheer coverage for natural-looking tint.
• High-gloss finish enhances lip dimension and shine.
• Ideal for layering over lip liners or matte lipsticks.
• Sweet strawberry scent for a pleasant application experience.

Will it feel sticky, and how long does the shine last?

The formula is engineered to minimize tackiness, offering comfortable wear that feels lightweight on the lips. Shine longevity varies with eating and drinking, but the glossy appearance refreshes easily with a quick top-up.

• Non-sticky texture designed for comfortable reapplication.
• Mirror-like shine maintained between touch-ups.
• Easy glide applicator for fast, even coverage.
• Reapply as needed after meals to restore gloss intensity.

How does this gloss fit into a daily beauty routine?

Soft Serve works as a finishing touch over lipstick, a stand-alone glossy tint, or a moisturizing topcoat to revive dry-looking color. Its blend of hydrating ingredients makes it practical for everyday use, whether you want subtle polish or extra shine for a night out.

• Use alone for a fresh, glossy everyday look.
• Layer over matte lipstick to add shine and moisture.
• Carry as a handy gloss for midday refreshes.
• Pairs well with natural or glam makeup styles.

Who is this for: This Truly Soft Serve Hydrating Lip Gloss is suited for anyone seeking a non-sticky, moisturizing gloss with a semi-sheer rosy tint and noticeable shine. It’s a good option for people with dry or normal lips who want an easy-to-wear gloss that adds color, scent, and smoothing hydration without heavy residue.

Ingredients

Polyisobutene, Tridecyl Trimellitate, Octyldodecanol, Microcrystalline Wax, Trimethylsiloxysilicate, Synthetic Wax, Fragrance (Parfum), Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Butyrospermum Parkii (Shea) Butter, Caprylyl Glycol, Titanium Dioxide(CI 77891), Red 6 (CI 15850), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Aluminum Hydroxide, Iron Oxides (CI 77491), Red 7 (CI 15850), Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool