UNITE BOING Defining Curl Cream – 8 fl oz, Lightweight Moisture, Flexible Hold & Frizz Control

BOING Defining Curl Cream by UNITE is a lightweight curl cream that moisturizes, defines and holds curls while controlling frizz and offering UV and heat protection.

Designed by salon professionals, BOING blends coconut oil, panthenol and plant-derived Pro-V vitamins with flexible VP/VA copolymers to activate and shape curls without stiffness. Its formulation penetrates the hair shaft to lock in moisture and deliver soft, touchable definition from wash day through refreshes. Use on damp hair for maximum formation or on dry hair to revive second-day curls; the formula is vegan, paraben-free, cruelty-free and safe for chemically treated hair and extensions.

How will BOING improve my curl definition and manage frizz?

BOING targets both moisture and structure: hydrating ingredients restore elasticity while film-forming polymers provide flexible hold. The result is defined curls that retain natural movement and resist humidity-driven frizz.

• Coconut oil and panthenol replenish and seal moisture into the strand.
• VP/VA copolymers deliver flexible hold without crunch or flakes.
• Lightweight texture enhances curl clumping and reduces flyaways.

When should I apply this curl cream for best results?

Apply BOING on damp hair after cleansing and conditioning to shape curls before drying, or use a small amount on dry hair to refresh and redefine. It performs well with air drying or diffusing and layers easily with other products in a curl routine.

• On damp hair: distribute root to ends, scrunch, then diffuse or air dry for full definition.
• On dry hair: scrunch into individual curls to revive bounce and tame frizz.
• Compatible with leave-in conditioners and styling oils for added moisture or shine.

Does BOING protect curls from heat and sun exposure?

Yes — the formula includes UV and thermal protective ingredients formulated to shield curls when you diffuse, blow dry, or spend time outdoors. Protection helps reduce the drying and color-fading effects that heat and sunlight can cause over time.

• Thermal defense guards curls during blow-drying and diffusing.
• UV-protective components help limit sun-related damage and fading.
• Works on styled and natural curls to maintain shape and color integrity.

What will using BOING feel like on my hair and how does it finish?

BOING provides weightless volume and a soft, touchable finish rather than a stiff or sticky hold. You should notice bouncy, defined curls with natural movement and minimal residue, plus a fresh coco-pear scent.

• Flexible hold that moves with the hair—no crunch or flaking.
• Leaves curls soft, slightly glossy, and easy to restyle by hand.
• Light fragrance gives a pleasant salon-fresh scent without overpowering.

Who is this for: BOING Defining Curl Cream is made for anyone with wavy to coily hair looking for moisturized, well-defined curls without stiffness. It's suitable for those with color-treated or chemically processed hair, people who wear extensions, and anyone who wants a versatile styling cream that works on damp or dry hair and adds UV and heat protection to their routine.

Ingredients

Water/Aqua/Eau, VP/VA Copolymer, Isododecane, PVP, Glycerin, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Panthenol, Glyceryl Stearate, PEG-100 Stearate, PPG-3 Benzyl Ether Myristate, Fragrance/Parfum, Cetearyl Alcohol, Ceteareth-20, Carbomer, C13-14 Isoparaffin, Benzotriazolyl Dodecyl p-Cresol, Laureth-7, Ethylhexylglycerin, Polyacrylamide, Decylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hydroxide, Ext. Violet 2/CI 60730, Red 33/CI 17200, Benzyl Benzoate, Limonene, Hexyl Cinnamal