UNITE Hair BLONDA Purple Toning Shampoo — 8 fl oz, 60‑Second Neutralizer for Brassiness & Brightening Blonde/Gray

BLONDA Purple Shampoo is a fast-acting ultra-violet toning shampoo that neutralizes brassy yellow and orange tones in blonde, gray, and highlighted hair in just 60 seconds.

If your blonde, balayage, or gray hair is drifting toward warm, brassy tones between salon visits, BLONDA offers a quick at-home corrective step. This concentrated purple formula gently cleanses while depositing cool violet pigments to counteract unwanted brassiness. It’s formulated to deliver visible brightening after a one-minute treatment and to maintain tone across multiple washes when used with the matching BLONDA Daily Shampoo.

How quickly will I see cooler tone after using this shampoo?

Expect to notice a cooler, brighter tone after a single 60-second application. The ultra-violet pigments work immediately on warm pigments, so brass and yellowing are visibly reduced straight away. Results can be subtle or stronger depending on hair porosity and starting color.

• Apply to wet hair, lather, leave on for 60 seconds, then rinse.
• Visible neutralizing in one minute for many blonde and highlighted shades.
• Stronger effect on porous or previously lightened hair.

Will this damage my color or hair with repeated use?

BLONDA is designed as a gentle toning shampoo, not a bleaching treatment. Its formula cleanses while depositing violet pigment and includes hydrolyzed rice protein to help strengthen strands. When used as directed—typically weekly—it refreshes tone without over-depositing pigment or stripping color.

• Paraben-free and vegan formula formulated for color-treated hair.
• Contains rice protein to support strand strength during cleansing.
• Safe for extensions and regular at-home maintenance when used sparingly.

How long do the toning results last and how should I maintain them?

Toning effects persist through several washes, especially when paired with BLONDA Daily Shampoo as part of a routine. For most users, a weekly 60-second treatment keeps brassiness in check between salon appointments. Adjust frequency based on how quickly your hair absorbs or loses tone.

• Weekly use recommended for maintenance between salon visits.
• Pair with BLONDA Daily Shampoo to extend cool tones wash after wash.
• Reapply as needed for more intense toning or on highly porous hair.

What types of hair and color does BLONDA work best on?

BLONDA targets warm pigment, so it’s effective on natural blondes, highlights, balayage, platinum, silver/gray, and lightened hair. It reduces yellow and orange tones without altering the underlying color when used correctly. The formula is versatile for most lightened or cool-toned routines.

• Ideal for blonde, highlighted, balayage, and gray hair.
• Works on chemically lightened and natural light tones that show brassiness.
• Not a lightener—use alongside regular color services for major tone changes.

Who this is for: BLONDA Purple Shampoo is for anyone who wants a simple, fast at-home fix to neutralize brassy warmth and refresh cool tones between salon visits. It’s well suited to people with blonde, highlighted, balayage, or gray hair who prefer weekly maintenance rather than frequent salon toning. If you want a short, effective treatment with gentle cleansing and strengthening benefits—especially when using a coordinated daily shampoo—BLONDA offers a practical, salon-inspired solution.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid