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URBAN DECAY
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil — Empire Dark Eggplant Matte, Creamy Long-Wear (Up to 16H)
High-performance beauty made for confident daily results
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Why customers choose Origin Beauty
This retractable-style pencil delivers richly pigmented, buildable color with a soft, blendable feel before it sets into a long-wearing finish. Empire is a deep eggplant-purple matte that gives a unique alternative to black or brown liners, perfect for adding depth and subtle color to both daytime and evening looks. The formula combines conditioning oils and vitamin E so lines apply without tugging and the lash line stays comfortable.
How long will the color stay put during my day?
The 24/7 Glide-On formula is engineered to dry down to a waterproof, transfer-resistant finish that resists smudging and fading for extended wear. While individual wear varies by skin type and conditions, many users report lasting coverage up to 16 hours when applied to a clean, dry lid.
- Waterproof, smudge-proof finish resists running and transfer
- High-pigment payoff means fewer touch-ups required
- Works well over primer to extend wear on oily lids
Is the pencil easy to apply and blend?
The texture is creamy and skip-free, allowing you to draw precise lines or smudge them out for a smoky effect before the formula sets. It’s soft enough to blend with a brush or fingertip yet firm enough to create crisp wings or tightlines.
- Smooth glide reduces tugging on the delicate eye area
- Blends easily for smoky looks, then dries down to lock in shape
- Sharpens well with a standard cosmetic sharpener for defined edges
What ingredients help keep my lash line comfortable?
The pencil includes moisturizing and conditioning components such as vitamin E, jojoba oil, and cottonseed oil to help soften and protect the skin along the lash line. These ingredients support comfortable wear without drying out delicate eye skin.
- Vitamin E conditions and helps reduce dryness
- Jojoba and cottonseed oils smooth and nourish skin
- Non-irritating formula suitable for everyday use (avoid direct contact with eyes)
How can I use Empire to create different eye looks?
Empire’s deep eggplant matte finish makes it versatile: use it for subtle definition, an unexpected colored wing, or smudged into the lash line for a soft smoky effect. Pair it with a translucent primer or blend it with complementary shadows to amplify intensity and longevity.
- Tightline the upper lash line for natural depth with purple undertones
- Draw a wing for a bold, colorful alternative to black
- Smudge along the lower lash line for smoky, dimensional color
- Layer under cream or powder shadows to build stronger pigment and hold
Who is this for? This eyeliner is ideal for makeup lovers seeking a high-pigment, long-lasting pencil that adds a colored twist to classic eye looks without sacrificing comfort. It suits anyone who wants a reliable waterproof liner for long days, special events, or creative makeup—especially users who prefer a matte, richly pigmented purple rather than neutral black or brown. If you value blendability before setting and conditioning ingredients for the delicate eye area, Empire is a strong choice to expand your eyeliner collection.
Ingredients
Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Phenoxyethanol. May Contain
FAQ
Q: Is this eyeliner waterproof and long-lasting?
A: Yes. The formula dries to a waterproof, smudge-resistant finish and commonly wears up to 16 hours when applied to clean lids.
Q: Can I sharpen the URBAN DECAY 24/7 pencil?
A: Yes. Use a cosmetic pencil sharpener (such as Grind House) to maintain a precise tip for detailed application.
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