URBAN DECAY 24/7 Longwear Eyeshadow Single — Half Baked (Warm Golden Shimmer), High-Pigment, Crease-Resistant 12HR Wear

Designed for makeup lovers who want bold, lasting color without flaking or creasing, this single from Urban Decay applies like a velvety cream and blends like a powder. Available in matte, satin, shimmer, metallic, and glitter finishes, the formula is vegan and built to give intense payoff whether you sweep it on dry for a soft wash or dampen your brush for a foil-like metallic effect. Half Baked is a warm, luminous gold ideal for highlighting lids, inner corners, or layering under deeper shades for dimension.

How intense is the pigment and how does it apply?

The 24/7 Longwear Eyeshadow Single is formulated for high-color payoff in a single swipe; it lays down dense pigment without patchiness. The texture is ultra-velvety, so it glides across the lid, diffuses easily, and builds without excessive fallout.

• Super-pigmented payoff for true-to-pan color.
• Velvety, creamy texture that blends smoothly.
• Low fallout even with strong, saturated shades.
• Works dry for soft color or wet for amplified shine.

Will this shadow stay crease-free and long-lasting through the day?

Urban Decay’s formula is engineered for longevity, promising up to 12 hours of wear when applied as recommended. For best crease-free results, pair the shadow with an eyeshadow primer and, if desired, set or intensify with a light mist on your brush.

• Formulated to resist creasing and fading for extended wear.
• Compatible with Urban Decay Eyeshadow Primer Potion for extra staying power.
• Use All Nighter Makeup Setting Spray on your brush for boosted durability.
• Can be layered over or under other finishes without pilling.

How can I get different effects from Half Baked?

Half Baked adapts to your application method: sweep it dry for a soft, luminous wash or wet your brush for a reflective, metallic finish. It also blends seamlessly into mattes for gradient looks or builds as a concentrated shimmer on the center lid for a halo effect.

• Dry application yields a soft, blendable sheen.
• Dampen your brush for an intensified, foil-like gold.
• Layer over darker shades to create a multidimensional glow.
• Use fingertip for maximum color payoff on the lid or inner corner.

How should I use this in my routine for best results?

Start with a clean, primed lid for the truest color and longest wear. Apply Half Baked where you want light-catching shimmer—center lid, inner corner, or brow bone—and blend edges with a soft brush to avoid harsh lines.

• Prep lids with Original Eyeshadow Primer Potion for vibrancy and crease control.
• Apply with finger for intense payoff; blend with brush for soft edges.
• Mist your brush with All Nighter Setting Spray to intensify metallics.
• Combine with matte shades to sculpt and deepen the crease area.

Who is this for: Urban Decay 24/7 Longwear Eyeshadow Single in Half Baked is ideal for anyone who wants a reliable, high-impact gold shimmer—makeup beginners seeking easy application, pros needing a buildable single-pan for editorial looks, or everyday users who want long-wearing color that resists creasing. If you like versatile finishes and vegan formulas with strong pigment, this single-pan shade is a practical, travel-friendly way to add luminous warmth to any eye look.

Ingredients

MICA • CI 77891 / TITANIUM DIOXIDE • CAPRYLIC/CAPRIC TRIGLYCERIDE • CI 77491 / IRON OXIDES • ZINC STEARATE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CI 77499 / IRON OXIDES • TALC • CAFFEINE • BORON NITRIDE • ETHYLENE/ACRYLIC ACID COPOLYMER (F.I.L. D268595/1).