URBAN DECAY 24/7 Longwear Eyeshadow Single — Sin (Champagne Shimmer), High-Pigment, Crease-Resistant 12HR Wear

URBAN DECAY 24/7 Longwear Eyeshadow Single in Sin is a creamy, vegan, high-pigment champagne shimmer shadow designed to deliver velvety color that lasts up to 12 hours without creasing.

This single-pan eyeshadow offers a concentrated payoff in a luxuriously soft formula. The shade "Sin" gives a luminous champagne shimmer ideal for brightening lids, inner corners, or serving as a highlight under darker looks. Formulated to blend easily and layered for intensity, this compact is part of URBAN DECAY's 24/7 lineup that spans matte, satin, metallic, shimmer, and glitter finishes so you can build everything from subtle daytime looks to dramatic evening effects.

How will this eyeshadow perform during a full day of wear?

The 24/7 Longwear Eyeshadow is engineered to maintain rich color and minimize fallout so your eye look stays intact from morning until night. It resists creasing when applied over primer and holds vibrancy whether worn dry or intensified when dampened.

• Up to 12 hours of visible wear when used with proper prep.
• Vegan, velvety texture designed for smooth laydown and minimal flaking.
• Works dry for softer looks or wet for boosted shimmer and longevity.

Can I blend and layer this shade without muddying other colors?

Yes—the formulation is crafted for extreme blendability, so Sin layers seamlessly over and under complementary shades. It’s forgiving when diffused with brushes and responds well to building intensity with a fingertip or a dense brush.

• Super-pigmented particles that soften when blended for seamless transitions.
• Minimal fallout supports clean layering with darker or glitter finishes.
• Compatible with multiple finishes in the 24/7 range for mixed-texture looks.

What application tips give the best payoff for champagne shimmer?

For a soft wash, apply Sin dry with a fluffy brush. For a brighter, more metallic effect, press the shadow on with a fingertip or dampen your brush with setting spray before picking up product. Priming the lid first will improve adhesion and intensify reflectivity.

• Apply Original Eyeshadow Primer Potion for crease-resistant color and amplified shimmer.
• Use All Nighter Makeup Setting Spray on your brush to intensify wet application.
• Tap rather than swipe to preserve high shimmer payoff and reduce fallout.

Is this formula suitable for sensitive eyes or everyday use?

The eyeshadow is formulated without animal-derived ingredients and features a soft, skin-friendly texture intended for frequent use. As with any eye product, perform a patch test if you have specific sensitivities and avoid direct contact with the eye if irritation occurs.

• Vegan formulation crafted for smooth, gentle application.
• Suitable for layering into daily or evening routines when used as directed.
• Patch testing recommended for those with known sensitivities.

Who is this for? URBAN DECAY 24/7 Longwear Eyeshadow Single in Sin is for makeup lovers seeking a reliable, high-shimmer champagne shade that blends easily and lasts through long days and nights. It suits beauty enthusiasts building a versatile palette of finishes, professionals needing a dependable single for kit work, and anyone who wants a vegan, highly pigmented compact for highlighting, brightening, or creating luminous eye moments.

Ingredients

MICA • TALC • CAPRYLIC/CAPRIC TRIGLYCERIDE • CI 77891 / TITANIUM DIOXIDE • CI 77491 / IRON OXIDES • ZINC STEARATE • CI 77007 / ULTRAMARINES • CI 77742 / MANGANESE VIOLET • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CI 77499 / IRON OXIDES • CI 77492 / IRON OXIDES • SILICA • TIN OXIDE • CAFFEINE • CELLULOSE • BORON NITRIDE (F.I.L. D268607/1).