URBAN DECAY 24/7 Longwear Eyeshadow Single — Virgin cool beige satin, high-pigment & 12HR crease-resistant

Urban Decay 24/7 Longwear Eyeshadow Single in Virgin is a creamy, vegan satin beige eyeshadow that delivers high-pigment, blendable color with up to 12 hours of crease-resistant wear.

This single-pan shadow from Urban Decay gives you a silky, buildable wash of color in a compact that’s easy to stash in a travel kit or everyday pouch. Formulated for intense pigment and smooth blending, the 24/7 Longwear Eyeshadow line offers finishes from matte to metallic; Virgin is a cool satin beige ideal as a lid base, soft highlight, or neutral all-over shade. The texture glides on with minimal fallout and layers without tipping into chalky or patchy territory.

How long will the color last on my lids?

Expect wear for most of the day—formulation controls creasing and fading when used alone and performs better with a primer. Tested for up to 12 hours of color retention, the shadow resists shifting and tonal change under normal daily conditions.

• Up to 12 hours of wearable color when applied as directed
• Works best with Original Eyeshadow Primer Potion for extended crease resistance
• Setting spray on a dampened brush intensifies payoff and longevity

What application methods give the best finish?

The powder’s velvety formula adapts to several application techniques. Use your finger for the richest payoff, a dense brush to pack color, or a fluffy brush to diffuse edges for a soft, blended finish.

• Apply dry for a subtle, everyday look
• Dampen a brush with setting spray for a more vibrant, foiled effect
• Layer and blend across the crease to avoid harsh lines

Will this shade work with other finishes and colors?

Yes—Virgin is a versatile cool-beige satin that pairs smoothly with mattes, shimmers, metallics, and deeper jewel tones. Use it as a lid base to unify bolder shades or as a soft highlight on the brow bone and inner corner.

• Pairs well with matte transition shades for seamless gradients
• Balances metallic or glitter shades as a neutral counterpoint
• Builds layered looks without pilling when blended properly

How should I care for and store this eyeshadow single?

Keep the compact closed and stored in a cool, dry place to maintain texture and pigment quality. Avoid humidity and direct sunlight to preserve performance and minimize changes in consistency.

• Close the lid after each use to prevent contamination
• Store away from heat and high humidity to protect finish
• Use a clean brush or finger to apply to reduce bacteria transfer

Who is this for: The Urban Decay 24/7 Longwear Eyeshadow Single in Virgin suits makeup lovers who want a reliable, high-pigment neutral that blends easily and supports layered looks. It’s ideal for beauty beginners seeking an everyday, crease-resistant shade and for pros who need a dependable base or highlight in a professional kit. Vegan-friendly and formulated for extreme blendability, this single complements a wide range of looks from natural daytime to polished evening makeup.

• Features: crease-free formula, extreme blendability, multiple finishes available
• Pro tips: apply with finger for maximum payoff; use primer and setting spray for longer wear

Ingredients

MICA • TALC • CI 77891 / TITANIUM DIOXIDE • CAPRYLIC/CAPRIC TRIGLYCERIDE • CI 77007 / ULTRAMARINES • ZINC STEARATE • ETHYLENE/ACRYLIC ACID COPOLYMER • BORON NITRIDE • CI 77492 / IRON OXIDES • CI 77491 / IRON OXIDES • SODIUM DEHYDROACETATE • CI 77499 / IRON OXIDES • PHENOXYETHANOL • SORBIC ACID • CAFFEINE • CELLULOSE (F.I.L. D263339/1).