V&CO Curly Pop Curl Defining Shampoo — 12 fl oz Sulfate & Paraben Free, Peptide‑Boosted Hydration for Frizz Control

V&Co Curly Pop Curl Defining Shampoo is a sulfate-free, peptide-boosted cleansing formula that hydrates, reduces frizz, and enhances natural curl shape for all curly textures.

If your curls need a gentle wash that also improves definition and resilience, this shampoo was created for textured, coily, and wavy hair. It combines a targeted blend of peptides, amino acids, jojoba oil, and supportive vitamins to cleanse without stripping moisture, leaving strands more manageable, bouncy, and visibly smoother. The formula is vegan, cruelty-free, and free of sulfates and parabens—designed to work with color-treated hair and sensitive scalps while supporting long-term hair health.

How does this shampoo help curl definition and manage frizz?

The shampoo clarifies hair while delivering hydration agents that help individual curls form and hold their shape. Peptides and amino acids support strand integrity so curls spring back instead of stretching out, and jojoba oil smooths the cuticle to cut down on airborne frizz.

• Peptide blend strengthens fiber structure for improved curl memory
• Amino acids aid elasticity and reduce breakage during styling
• Jojoba oil seals and softens cuticles to minimize frizz
• Sulfate-free surfactants cleanse without depleting natural oils

Will this shampoo work on color-treated or sensitive scalps?

Yes — the gentle surfactant system and absence of harsh sulfates and parabens make it suitable for color-treated hair and many sensitive scalps. The formula is dermatologist tested and focused on preserving moisture and pigment while cleaning effectively.

• Free from sulfates and parabens to limit color fading
• Dermatologist-tested formulation for milder cleansing
• Hydrating components help prevent dryness after dyeing

How should I incorporate Curly Pop into my routine for best results?

Use it as your regular cleansing step: wet hair, lather a small amount into the scalp and through lengths, then rinse. Pair with a compatible conditioner or leave-in to lock hydration and use styling products designed for curls to enhance shape and hold.

• Apply to wet hair and focus on the scalp for a gentle cleanse
• Rinse and follow with a moisturizing conditioner for detangling
• Use weekly deep-conditioning if hair is extremely dry or chemically treated

What tangible benefits can I expect over time?

With regular use, you should notice improved curl definition, less frizz, and softer, more resilient strands. The peptide and amino acid components aim to reduce breakage and improve elasticity so curls maintain shape and bounce between washes.

• More defined curls with reduced frizz and flyaways
• Softer texture and increased shine from jojoba and vitamins
• Stronger strands with reduced split ends and breakage over time

Who is this for? V&Co Curly Pop Curl Defining Shampoo is formulated for anyone with textured hair—wavy, curly, coily, or tightly coiled—seeking a sulfate-free cleansing option that also targets hydration, frizz control, and long-term strength. It’s a fit for people with color-treated hair, those avoiding harsh surfactants and parabens, and anyone who wants a cruelty-free, vegan shampoo that supports curl formation and everyday manageability.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast, Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride