V&CO Hair Thickening Shampoo with Peptide Technology, 12 oz — Biotin & Coconut Oil for Lightweight Volume and Strength

This shampoo blends V&Co’s Proprietary Peptide Technology with biotin and coconut oil to support hydration, shine, and a thicker appearance without heavy residue. The sulfate‑free formula is vegan, cruelty‑free, color safe, and free from parabens, phthalates, gluten, and dyes, making it a daily cleansing option for many hair types that want more body and resilience.

How does the peptide technology help hair look thicker?

V&Co’s Proprietary Peptide Technology combines peptides, amino acids, proteins, and vitamins to target the hair surface and follicle environment. These molecules work to bolster strand structure, helping hair appear denser and more substantial while improving manageability and shine.

• Peptides and amino acids support strand integrity and reduce limpness
• Proteins add temporary fullness and texture for styling
• Vitamins help maintain scalp and hair health for better-looking growth
• Lightweight delivery avoids weighing fine hair down

What role do biotin and coconut oil play in this shampoo?

Biotin is included to enhance the look of thicker, stronger hair while coconut oil offers conditioning without heaviness. Together they create a balance of nourishment and volume, leaving hair softer and easier to style after rinsing.

• Biotin supports thicker-looking strands and improved texture
• Coconut oil helps seal moisture and increase natural shine
• Both are formulated to rinse clean, preventing buildup
• Ideal for adding body to fine or thinning hair types

Is this shampoo safe for color‑treated and sensitive scalps?

Yes — the formula is color safe and free from harsh sulfates, parabens, phthalates, gluten, and artificial dyes. Its gentle, cruelty‑free composition makes it suitable for many people seeking volume without sacrificing treated hair or scalp comfort.

• Sulfate‑free cleansing protects color vibrancy
• No parabens or phthalates to irritate sensitive scalps
• Vegan and cruelty‑free formulation aligns with ethical routines
• Light texture helps avoid residue that can flatten hair

How should I use this shampoo for best results?

Apply to wet hair, massage into scalp and lengths, then rinse thoroughly; follow with a compatible conditioner for added detangling and protection. For visible fullness, use consistently and combine with styling products that enhance volume when desired.

• Use daily or every other wash depending on oiliness
• Massage gently to stimulate scalp circulation and distribute peptides
• Pair with a lightweight conditioner from V&Co for balanced moisture
• Blow‑dry with a round brush or use root‑lift styling for amplified volume

Who is this for: V&Co Hair Thickening Shampoo is built for anyone seeking fuller‑looking hair—especially those with fine, limp, or naturally thinning hair who want lightweight hydration and extra body. It also suits color‑treated clients and shoppers prioritizing clean, cruelty‑free, and recyclable packaging in their haircare routine.

Ingredients highlight: Proprietary Peptide Technology, biotin, coconut oil; free of sulfates, parabens, phthalates, gluten, and dyes. Packaging is composed of up to 65% recycled material and is easily recyclable.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Biotin, Cocos Nucifera (Coconut) Oil, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.