V&CO Moisturizing Shampoo 12 oz — Sulfate-Free, Color-Safe Hydrating Formula

V&CO Moisturizing Shampoo is a sulfate-free, color-safe cleanser that uses peptide technology and coconut water to hydrate, improve elasticity, and leave hair soft without weighing it down.

If your hair feels dry, brittle, or dull after styling or color treatment, this 12-ounce moisturizing shampoo was formulated to restore moisture while keeping color intact. The lightweight formula combines a proprietary peptide blend with coconut water to hydrate strands, support elasticity, and cleanse gently. It's free of parabens, phthalates, gluten, and dyes, and is vegan and cruelty-free, so you can add daily hydration without unnecessary additives.

How does V&CO Moisturizing Shampoo add moisture without making hair limp?

The shampoo balances hydration and lift by using coconut water to infuse moisture and a peptide complex to reinforce strand structure. That combination helps hair feel softer and more pliable while maintaining natural volume. The sulfate-free base avoids harsh stripping of oils that typically leads to flatness.

• Proprietary peptide technology strengthens and supports elasticity.
• Coconut water hydrates without heavy silicones or oils.
• Sulfate-free surfactants gently cleanse, preserving natural body.

Will this shampoo keep my color looking fresh?

Yes — the formula is labeled color-safe and avoids ingredients known to fade pigments quickly. It cleanses without aggressive detergents and helps maintain moisture levels that support longer-lasting color vibrancy. Using it regularly can help preserve the look and feel of color-treated hair between salon visits.

• Sulfate-free to minimize color stripping.
• Hydrating actives prevent dryness that dulls color.
• Free from dyes and harsh additives that can alter tones.

What kind of results should I expect after a few washes?

After several uses you should notice improved softness and more resilient strands. Hair often feels smoother to the touch and shows better elasticity, which reduces breakage and tangling. Results vary by hair type, but many users report easier detangling and a healthier-looking texture.

• Immediate softer texture and improved manageability.
• Progressive enhancement of elasticity and reduced breakage.
• Lightweight hydration that maintains natural movement.

How does this shampoo fit into a routine for dry or damaged hair?

Use V&CO Moisturizing Shampoo as the cleansing step in a moisture-focused regimen, followed by a matching conditioner or mask to lock in hydration. It pairs well with leave-in treatments for targeted repair and with color-care products if you have treated hair. For best results, massage into a wet scalp, rinse, and repeat if hair is heavily soiled.

• Cleanses and primes hair for conditioners and treatments.
• Works well with weekly deep-conditioning or protein-support masks.
• Safe for frequent use thanks to gentle, sulfate-free surfactants.

Who is this for: V&CO Moisturizing Shampoo is designed for people with dry, brittle, or color-treated hair who want more hydration without weight. It suits those seeking a clean-beauty option — vegan, cruelty-free, and free of common irritants — and anyone looking to strengthen hair elasticity while preserving shine and color. Ideal for daily or regular use as part of a hydration-focused hair care routine.

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Cocos Nucifera (Coconut) Fruit Extract, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Fement, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride