V&Co. Wave Babe Wavy Hair Shampoo

Wave Babe Wavy Hair Shampoo is a sulfate- and paraben-free hydrating cleanser formulated with rice protein and a peptide complex to gently cleanse, control frizz, and define natural waves.

V&CO designed this lightweight shampoo specifically for wavy textures that need moisture, gentle cleansing, and enhanced shape without heaviness. The formula blends rice protein with a proprietary peptide technology to support strand strength and surface shine while avoiding harsh sulfates, parabens, phthalates, gluten, and dyes. Packaged in an eco-conscious bottle made with up to 65% recycled materials, it’s suitable for daily use and safe on color-treated hair.

How does this shampoo improve wave definition and reduce frizz?

The shampoo delivers targeted nourishment that helps waves clump and form without residue. Peptides, amino acids, and rice protein work together to smooth the hair cuticle and add lightweight slip, which minimizes flyaways and encourages consistent wave patterning.

• Proprietary peptide blend: reinforces strands for better wave shape
• Rice protein: adds gentle body and increases natural curl memory
• Hydrating base: cleans without stripping oils that define waves

Will it cleanse hair thoroughly without drying out my waves?

Yes — the sulfate-free surfactants in Wave Babe remove dirt and buildup while preserving essential moisture. The formulation focuses on mild cleansing agents and conditioning actives so hair feels clean but not tight or brittle after rinsing.

• Sulfate-free cleansing for gentler wash days
• Moisture-retaining ingredients to prevent over-drying
• Lightweight rinse-off that leaves waves soft and manageable

Is this product safe for color-treated and sensitive scalps?

The shampoo is formulated without parabens, phthalates, dyes, or gluten, reducing the risk of irritation and color stripping. Its gentle peptide and protein system is compatible with most color services, but testing on a small section is recommended if you have an unusually reactive scalp or fresh chemical treatment.

• Free from parabens and phthalates to protect scalp health
• Color-safe formulation when used as directed
• Vegan and cruelty-free, suitable for many sensitivities

Who is this for? Wave Babe Wavy Hair Shampoo is made for people with natural waves who want a dependable everyday or routine shampoo that enhances texture while supplying hydration and strength. It’s ideal for anyone seeking frizz control, improved wave clumping, and a cleaner, softer finish without harsh ingredients — especially those who prefer vegan, cruelty-free choices and eco-friendly packaging.

Features:

• Specifically formulated shampoo for wavy hair – enhances natural definition and bounce
• Infused with peptides and rice protein to strengthen strands and boost hair health
• Hydrating shampoo that gently cleanses without stripping essential moisture
• Reduces frizz, adds natural shine, and leaves waves soft and manageable
• Sulfate free shampoo + free from parabens, phthalates, gluten, and dyes
• Vegan, cruelty free shampoo that’s safe for color-treated hair
• Eco-friendly bottle made with up to 65% recycled materials

Ingredients

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.