VERB Volume Shampoo 12 fl oz — Lightweight Volumizing Cleanser for Fine Hair, Sulfate-Free, Adds Bounce

Built around hibiscus and amaranth extracts with biotin, this 12 fl oz volumizing shampoo cleans hair while adding touchable texture and bounce. The formula is free of sulfates, parabens and gluten, vegan and cruelty-free, and safe for color- or keratin-treated hair. It’s designed to pair with VERB Volume Conditioner and Volume Spray for maximum lift and long-lasting volume.

How does VERB Volume Shampoo add measurable volume?

The shampoo combines lightweight cleansing agents with botanical extracts that plump the hair shaft and improve strand separation, letting each hair lift away from the scalp. In lab testing with the full set (shampoo, conditioner, spray), users saw up to 3× increased volume and longer-lasting fullness.

• Hibiscus extract supports hair elasticity for fuller-looking strands.
• Amaranth extract helps enhance body and texture without weighing hair down.
• Biotin nourishes and strengthens to reduce limpness and breakage.

Will this strip my hair or affect my color?

No — VERB Volume Shampoo is formulated to cleanse without aggressive sulfates, so it removes buildup while preserving moisture and color integrity. It’s labeled safe for color- and keratin-treated hair, making it a gentle option for chemically treated routines.

• Sulfate-free cleansing keeps color and bond treatments intact.
• Paraben- and gluten-free for a cleaner ingredient profile.
• Vegan and cruelty-free for ethically minded shoppers.

How should I use it for the best lift and lasting fullness?

Massage the shampoo into wet hair to activate the lightweight lather, rinse thoroughly, and follow with VERB Volume Conditioner on mid-lengths and ends. For added lift and 72-hour fullness, apply VERB Volume Spray to damp hair and style as desired.

• Use daily or as needed to remove oils and refresh body.
• Pair with Volume Conditioner to maintain softness while boosting body.
• Finish with Volume Spray for extra hold and texture that lasts.

What does it smell like and how will it feel on my hair?

The scent is a fruity-floral blend featuring black currant, pineapple, sweet jasmine and rose for a fresh, modern aroma. On hair, the shampoo rinses clean and leaves strands feeling lightweight, bouncy and touchable rather than stiff or sticky.

• Fruity floral fragrance adds a salon-like finish.
• Light, non-greasy texture avoids residue and buildup.
• Tactile body and movement—designed for natural, flexible hold.

Who is this for: VERB Volume Shampoo is ideal for anyone with fine, limp or flat hair seeking noticeable lift without heavy products. It suits color- and keratin-treated hair, people preferring cleaner formulas (sulfate- and paraben-free), and users who want a vegan, cruelty-free option that layers well with styling products to deliver long-lasting body and a fresh, modern scent.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Trioleate, Panthenol, PEG-7 Glyceryl Cocoate, Amaranthus Caudatus Seed Extract, Tilia Tomentosa Extract, Hibiscus Sabdariffa Flower Extract, Biotin, Xylitylglucoside, Anhydroxylitol, Xylitol, Guar Hydroxypropyltrimonium Chloride, PEG-12 Allyl Ether, PEG-12 Dimethicone, Parfum/Fragrance, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Isethionate, Sodium Isethionate, Lauroyl/Myristoyl Methyl Glucamide, Calcium Gluconate, Gluconolactone, Propylene Glycol, Polyquaternium-7, Polyquaternium-10, Sodium Acetate, Sodium Laurate, Propanediol, Isopropyl Alcohol, Lauric Acid, Citric Acid, Sorbic Acid, Potassium Sorbate, Sodium Benzoate, Limonene, Hydroxycitronellal, Linalool. VVS05-A24. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.