Viori Purple Shampoo Bar for Blonde & Highlighted Hair — Sweet Potato Tint, Rice Water Moisture (Plastic-Free)

Viori Purple Shampoo Bar is a solid, rice-water–infused purple shampoo that gently tones blonde and lightened hair to reduce brassiness while adding moisture from natural oils.

Blonde, silver, or highlighted hair can pick up warm yellow or orange undertones over time. This handcrafted shampoo bar blends Longsheng rice water with natural moisturizing oils and a subtle purple tint derived from sweet potato powder to clarify and counteract brassy tones without harsh sulfates or synthetic dyes.

How does this purple shampoo bar neutralize brassy tones?

The bar deposits a mild purple pigment that sits on the hair surface to cancel warm yellow and orange reflections, restoring a cooler, more balanced appearance. Its formula is designed to tone without over-drying, making it suitable for periodic toning sessions rather than daily use.

• Natural purple color comes from sweet potato powder for gentle toning
• Rice water supports manageability and smoothness while clarifying
• Sulfate-free surfactants cleanse without stripping color or moisture
• Use 1–2 times weekly to maintain desired coolness

Will the shampoo bar keep my hair moisturized and soft?

Yes—this cleansing bar combines hydrating plant oils with rice water to help maintain softness and reduce tangles after washing. The result is cleaner hair that still retains slip and shine compared with many drying toning products.

• Longsheng rice water for hair-smoothing benefits and improved texture
• Natural oils add moisture and protect against post-wash dryness
• pH-balanced formula minimizes cuticle damage and frizz

How do I use the Viori Purple Shampoo Bar without over-toning?

Wet hair, rub the bar between hands or directly onto hair to work up a lather, then massage gently into roots and lengths. Leave on for 1–3 minutes for light toning; extend time slightly for stronger toning, rinse thoroughly, and follow with conditioner if desired.

• Short application (1–2 minutes) for maintenance toning
• Longer leave (3–5 minutes) for deeper neutralization of brass
• Rinse well; follow with conditioner or hair oil for added softness

Is this shampoo bar eco-friendly and suitable for sensitive routines?

Viori’s solid bar reduces plastic waste and uses sustainably sourced ingredients, including rice provided in partnership with Red Yao women. It’s vegan, cruelty-free, and free from parabens, phthalates, and sulfates, designed to fit cleaner beauty routines.

• Plastic-free solid format cuts single-use bottle waste
• Made without sulfates, parabens, or phthalates
• Ethically sourced rice and cruelty-free formulation

Who is this for: The Viori Purple Shampoo Bar is aimed at people with lightened, blonde, silver, or highlighted hair who want a gentle, natural way to control warm tones while maintaining moisture. It also appeals to conscious consumers who prefer low-waste, plant-forward haircare and those seeking a sulfate-free alternative to bottled purple shampoos.

Ingredients

Viori Purple Shampoo Bar - Handcrafted with Longsheng Rice Water & Natural Ingredients - All Natural Shampoo Bar - Neutralizes Brassy Tones In Blonde Hair