VIRTUE Recovery Sulfate-Free Shampoo for Damaged, Color-Treated Hair — Keratin & Baobab Oil

VIRTUE Recovery Sulfate Free Shampoo rebuilds and smooths damaged hair by depositing human keratin and nourishing oils while gently cleansing without sulfates.

VIRTUE Recovery Sulfate Free Shampoo is formulated to target weakened, chemically or heat-damaged strands while remaining safe for color-treated hair. Its signature Alpha Keratin 60ku protein works with baobab seed oil to fill gaps in the hair shaft, reduce roughness, and restore manageability. The sulfate-free base removes everyday buildup without stripping oils, leaving hair softer and easier to style.

How does this shampoo repair split or weakened ends?

The formula uses a high-purity human keratin to penetrate and temporarily reinforce the hair cuticle, helping to smooth rough edges and improve tensile strength. Repeated use fills micro-cracks so hair appears healthier and resists further breakage.

• Contains Alpha Keratin 60ku to fill surface damage
• Reconstructs cuticle irregularities for smoother strands
• Supports reduced breakage with routine cleansing

Will it preserve my hair color and shine?

Yes — it’s formulated without sulfates and harsh detergents that can fade color. The gentle cleansing system keeps pigment intact while baobab seed oil adds light-reflecting softness for improved shine and manageability.

• Sulfate-free surfactants protect color-treated hair
• Baobab seed oil helps enhance surface gloss
• Leaves hair smoother for improved color vibrancy

How should I use it for best results?

Apply to wet hair, massage into scalp and lengths, then rinse thoroughly before following with a conditioner or treatment. For deeper benefit, pair with VIRTUE Recovery Conditioner or use as part of a weekly repair routine after chemical or heat styling services.

• Use daily or every wash; follow with Recovery Conditioner
• For severe damage, alternate with intensive treatments
• A little goes a long way — lather, then rinse and repeat if needed

What makes VIRTUE's keratin different from other proteins?

VIRTUE uses a specially processed human-identical keratin (Alpha Keratin 60ku) designed to integrate more effectively with human hair structure compared with generic plant or synthetic proteins. This targeted approach aims to deliver smoother, more consistent results across damaged areas.

• Human-identical keratin for better compatibility with hair
• Targets cuticle repairs rather than just coating strands
• Works synergistically with conditioning oils like baobab

Who is this for: VIRTUE Recovery Sulfate Free Shampoo suits anyone with dry, brittle, chemically treated, or heat-stressed hair who wants a gentle cleansing option that helps rebuild damaged strands. It’s especially useful for those keeping color vibrant and seeking smoother, more manageable hair without sulfates. Ideal when paired with the Recovery Conditioner for a complete at-home repair regimen.

Ingredients

Gluten Free