VIRTUE Recovery Sulfate-Free Shampoo for Damaged & Color-Treated Hair — With Alpha Keratin 60ku & Baobab Oil

If your hair shows signs of damage from heat styling, coloring, or chemical processes but you still want a creamy lather and a hydrated finish, this shampoo is formulated to deliver protein-driven repair without sulfates. VIRTUE pairs its proprietary Alpha Keratin 60ku—a human-identical keratin protein—with moisturizers like baobab seed oil for a cleansing experience that aims to fill cracks in the hair cuticle, smooth strands, and leave color intact.

How does Recovery Shampoo repair damaged hair?

The formula works by depositing Alpha Keratin 60ku directly into weakened areas of the hair shaft to help rebuild structure and smooth the cuticle. It complements conditioning steps to improve manageability and surface texture over repeated use.

• Alpha Keratin 60ku: human-identical keratin protein targets gaps in the cuticle.
• Baobab seed oil: replenishes moisture and helps improve flexibility.
• Daily-use cleaning: removes dirt and product buildup without stripping proteins.

Will this shampoo keep my color looking fresh?

Yes—Recovery Shampoo is labeled color safe and formulated without sulfates that commonly accelerate color fade. Its gentle lather cleanses while helping preserve both vibrancy and the integrity of color-treated strands.

• Sulfate-free cleansing minimizes harsh stripping of dyes.
• No synthetic colors or dyes that could interact with salon color.
• Intended for regular use alongside color-safe conditioners and treatments.

What texture and scent should I expect?

The shampoo produces a luxurious, creamy lather and rinses with a clean, hydrated finish rather than a squeaky feel. Fragrance notes blend creamy coconut and bright yuzu with warm woody undertones for a comforting, modern scent profile.

• Creamy foam that spreads easily through wet hair.
• Hydrating finish—no residue-heavy film.
• Fragrance: coconut + tropical yuzu framed by warm woods.

Is this product suitable for sensitive or ingredient-conscious shoppers?

Recovery Shampoo avoids many common irritants and controversial ingredients, making it a better fit for those watching their ingredient lists. It’s also cruelty free and gluten free, but if you have specific sensitivities, check the full ingredient list or patch test first.

• Free of sulfates, parabens, phthalates, and synthetic colors/dyes.
• Cruelty free; gluten free.
• Formulated for all hair types, especially damaged or chemically treated hair.

Who is this for: VIRTUE Recovery Sulfate-Free Shampoo is designed for people with damaged, dry, or chemically treated hair who want a protein-focused, color-safe cleanser. It suits those who prefer sulfate-free care and crave a richer lather and nourishing finish—ideal when used as part of a routine with the matching Recovery Conditioner or targeted treatments.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).