VIRTUE Recovery Sulfate-Free Shampoo with Keratin & Baobab — Color-Safe Repair

This shampoo is engineered to gently remove daily residue while restoring integrity to weakened strands. Instead of stripping, it delivers Alpha Keratin 60ku — a human-identical protein — plus hydrating botanicals to fill microscopic gaps in the cuticle. The formula is sulfate-free and formulated for color- and chemically-treated hair, leaving hair softer and more manageable after repeated use.

How does this shampoo repair hair without harsh detergents?

The sulfate-free base uses milder cleansers that lift buildup without peeling away moisture. Simultaneously, Alpha Keratin 60ku bonds with damaged areas to replenish lost protein, helping the fiber recover its strength and shine over time.

• Alpha Keratin 60ku deposits pure, human-identical keratin into the hair.
• Gentle surfactants cleanse without aggressive stripping.
• Formulated to fill cuticle cracks rather than erode the shaft.

Will it protect my color and chemical treatments?

Yes — the formulation avoids sulfates, parabens, phthalates, synthetic dyes and gluten, which helps maintain color and reduce premature fading. The nourishing blend improves hair surface smoothness, so color reflects more evenly and looks fresher between salon visits.

• Sulfate-free to minimize color fade and lift.
• Free from synthetic colors and harsh additives.
• Hydrating finish keeps treated hair soft and vibrant.

What does it smell like and how does it feel during use?

The scent combines creamy coconut and bright yuzu with warm woody base notes for a comforting, modern fragrance. The shampoo lathers luxuriously yet rinses clean with a hydrated, non-stripped finish so hair feels supple instead of tight.

• Fragrance: coconut and tropical yuzu with warm woods.
• Provides a rich lather that rinses to a soft, conditioned feel.
• Suitable for daily to regular use depending on hair type.

Which ingredients contribute to softness and manageability?

Baobab seed oil supplies lightweight nourishment and helps smooth the hair surface, while the keratin protein fills and reinforces damaged areas. The combined effect improves combability and reduces friction, which can lessen breakage and frizz when styling.

• Baobab seed oil for lightweight hydration and shine.
• Alpha Keratin 60ku to repair and strengthen the fiber.
• Free from parabens and phthalates for gentler daily care.

Who is this for: VIRTUE Recovery Shampoo is designed for anyone with dry, brittle, color-treated or chemically processed hair who wants a restorative cleansing step. It suits all hair types that need rebuilding and smoother texture without harsh sulfates, and it pairs well with the VIRTUE Recovery Conditioner for a targeted at-home repair routine.

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).